From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.

Instagram’s new voice message transcription feature, Meta’s Opportunity Score for ads, and Google’s next-level AI search tools. Plus, updates across LinkedIn, Pinterest, and TikTok. Scroll on to future-proof your strategy.

You know that feeling when a lead lands in your inbox and actually wants what you’re offering? This month’s headline? Meta lead ads just got a glow-up worth talking about. Meta’s latest lead ad upgrades could be the Cupid’s arrow your funnel’s been waiting for. 💘

AI has been on the rise across (almost) all the platforms, especially for Meta, Google and Pinterest. LinkedIn is beginning to build out their new video feed. AND, we’ve got some new insights to share into IG Creator Growth in 2025… But that’s just a taste of what’s to come. Let’s get right down to what you need to know! Shall we?

Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.