Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.

From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!

3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…