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Meta Special Interest Categories

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Meta tightens ad restrictions for 2025 + other digital updates

Featured Story

December 9, 2024

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

Instagram’s Hashtag Changes + Other Digital Updates

Featured Story

November 25, 2024

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!

Google’s New Video App: Google Vids + other digital updates

Featured Story

November 15, 2024

Instagram has expanded its boosting options for organic posts and has officially surpassed Facebook in monthly users!

Instagram Expands Boosting Options + other digital updates

Featured Story

November 11, 2024

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

TikTok Updates Academy for the Holiday Season + other digital updates

Featured Story

November 4, 2024

How to improve your website conversion rate

The CTA options Meta has been teasing have finally dropped to change the game and Google’s tourism ads have had a makeover using real-time data!

New Meta Story Ads + other digital updates

Featured Story

October 28, 2024

Instagram announced carousel posts with music will now be eligible to appear in the Reels feed, reaching a wider audience and improving engagement! Also, Instagram is attempting to encourage the use of QR codes for profile sharing AGAIN!

Instagram Carousels to enter Reels Feed + other digital updates

Featured Story

October 21, 2024

Meta has added some tempting new perks to the Meta Verified benefits catalogue to try and lure more users into the membership!

Is Meta Verified worth it? + other digital updates

Featured Story

October 11, 2024

This week, Instagram finally shed some light on the effectiveness of hashtags and introduced a new feature: links in Reels! But there’s a twist.

Instagram Answers Hashtag FAQs + other digital updates

Featured Story

October 4, 2024

Google Ads uses AI for a smarter and easier way to create campaigns and Meta Ads lets you customise your ads even more!

Google Ads get an AI Makeover + other digital updates

Featured Story

September 30, 2024

There’s a brand new batch of holiday updates from Meta to kick start your seasonal ads game and Instagram’s official announcement of “Teen Accounts”.

Instagram’s New “Teen Accounts” + other digital updates

Featured Story

September 23, 2024

Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and reels!

Add Notes to Instagram Posts & Reels + other digital updates

Featured Story

September 16, 2024

Instagram Story Comments

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Instagram introduces Story Comments + other digital updates

Featured Story

September 6, 2024

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

Instagram Revamps their Text Tools+ other digital updates

Featured Story

September 2, 2024

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

Promo Codes in your Meta Ads! + other digital updates

Featured Story

August 26, 2024

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

Meta and Google Analytics Team Up + other digital updates

Featured Story

August 19, 2024

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Meta Special Interest Categories

December 9, 2024

Meta tightens ad restrictions for 2025 + other digital updates

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

November 25, 2024

Instagram’s Hashtag Changes + Other Digital Updates

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

November 15, 2024

Google’s New Video App: Google Vids + other digital updates

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!

November 11, 2024

Instagram Expands Boosting Options + other digital updates

Instagram has expanded its boosting options for organic posts and has officially surpassed Facebook in monthly users!

November 4, 2024

TikTok Updates Academy for the Holiday Season + other digital updates

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

How to improve your website conversion rate

October 28, 2024

New Meta Story Ads + other digital updates

The CTA options Meta has been teasing have finally dropped to change the game and Google’s tourism ads have had a makeover using real-time data!

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