For self-made founders running established, values-led brands, the greatest obstacle to scaling isn’t a lack of ideas—it’s the reluctance to delegate creative control. True marketing delegation isn’t about hand-off abandonment; it is about building a systemised ecosystem that mirrors your brand identity. By transferring daily execution to an experienced agency partner, you transition from an operational bottleneck to a purposeful leader, unlocking predictable lead flow and sustainable revenue growth.
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May 18, 2026
Hayley Peters
AUTHOR:
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
March 27, 2023
Welcome to this week’s roundup of exciting digital updates! We’re putting the spotlight on TikTok, as the platform faces the possibility of a potential US ban. We’ll delve into how TikTok is promoting a positive environment through recent statements from CEO Shou, and their latest Community Guidelines update. But that’s not all – we’ll also […]
Hayley Peters
Welcome to this week’s roundup of the hottest digital updates! It’s an exciting time in the world of social media and technology, with all platforms hard at work to bring us the latest and greatest features. Instagram is testing a new Top 3 sticker, while TikTok is shaking up the search ad market. Meta is […]
March 20, 2023
Hayley Peters
author:
March 20, 2023
Hayley Peters
Ah, Google Analytics. We’ve had a good run, but it’s time to say goodbye. Don’t worry, we’re not breaking up for good – we’re just upgrading to GA4. If you use Google Analytics to track your website stats, it will stop working on July 1, 2023, unless you upgrade to Google Analytics 4. Why, you […]
March 20, 2023
Hayley Peters
March 13, 2023
Welcome to this weeks round of hot, new digital updates. First off, move over Twitter, because Meta has just announced their plans for a decentralised social network for text updates. But that’s not all – we’re also taking a deep dive into the newest features of Meta Reels, as well as the expansion of Google’s […]
Hayley Peters
Welcome to our latest round of exciting, new digital updates. This week we’ll dive into how we think brands can take advantage of the new parental controls update on TikTok. We’ll also take a closer look at TikTok’s rumoured feature that makes repurposing videos a breeze, to Google’s latest updates and Meta’s ‘Culture Rising’ report, […]
March 6, 2023
Hayley Peters
author:
March 6, 2023
Hayley Peters
Get ready for the next round of exciting, new digital updates! This week, all our favourite social media platforms are wasting no time in rolling out new features to make our digital experiences even better. From dedicated video feeds on TikTok to more transparency in content, and even advanced analytics insights for businesses, there’s no […]
February 27, 2023
Hayley Peters
The New Instagram Playbook
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