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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

TikTok Drafts

August 21, 2023

TikTok FINALLY let’s you save drafts + more digital updates

No more losing months’ worth of TikTok drafts or for the SMMs out there, having to screen-record drafts. TikTok is finally letting you save your drafts directly to your phone without the watermark. Plus Mosseri jumped on Instagram to answer some FAQs and gave us rare insights into how the platform works and some of their priorities at the moment, sliving.

Hayley Peters

TikTok FINALLY let’s you save drafts + more digital updates

Instagram has been working like rent is due and dropping updates like it’s hot. In this week’s round of digital updates, we have a whole heap of Instagram updates you will actually WANT to know more about as well as some tests they’ve confirmed they’re working on. Meta group admins have been warned and TikTok […]

Instagram is dropping updates like it’s hot + more digital updates

August 14, 2023

Hayley Peters

author:

August 14, 2023

Hayley Peters

Instagram DMs

In this week’s edition of Digital Updates, we have some digital updates you ACTUALLY want to see. From Filtered DMs, AI music and Chatbots, Meta, YouTube and Instagram are delivering the goods. We can’t wait to how these roll out and the results we get from testing them out on us and our clients (#sofetch). […]

Instagram filtered DMs, AI music + more Digital Updates.

August 7, 2023

Hayley Peters

New TikTok Engagement tools

July 31, 2023

Better TikTok engagement + more Digital Updates coming in HOT

This week has been all about getting better engagement, better results and more out of your content. With TikTok dropping in some new HOT tools we can’t wait to try (um text-based posts WHAT?), LinkedIn working on a new LinkedIn AI coach (do they come in the personal variety?) and Google dropping their URL updates […]

Hayley Peters

Better TikTok engagement + more Digital Updates coming in HOT

Hey, hey, hey! Get hyped for the newest must-know digital updates! TikTok teams up with Warner Brothers Music to take music licensing to the next level, giving creators and marketers the ultimate rockstar treatment! And hold your pom-poms tight because Apple is bringing us “Apple GPT” – an AI superstar that’s gonna make our devices […]

TikTok teams up with Warner Music + More Digital Updates!

July 24, 2023

Hayley Peters

author:

July 24, 2023

Hayley Peters

Brace yourselves for an exciting dose of digital updates that have surfaced over the last week. From Google introducing more transparency that allows marketers to spy on their competitors’ ads to TikTok preparing to conquer the world of online shopping plus AI now advancing YouTube and Google unveil cutting-edge features. Buckle up, grab your go-to […]

Spy on your competitors’ Google Ads + More Digital Updates!

July 17, 2023

Hayley Peters

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