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In November, Instagram knocked it out of the park with updates. They have released so many and they are some serious gems in there. Not to be outdone, TikTok has released a great tool for creatives but a not so great update to the FYP (you’ll see what we mean).

10 Huge November Digital Updates You Need to See

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Advertising, Google Analytics, Marketing

The ultimate guide to tracking your marketing campaign success

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

Advertising, Small Business

Marketing Terms Explained

Your Marketing Term Dictionary ⁠ Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. ⁠We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]

Advertising, Marketing, Social Media

The Lowdown on UTM Tagging

And how it can help your biz! Ever hear people mention UTM tagging and leave the convo scratching your head? Well, we’re here to give you the full lowdown of what UTM tagging exactly is, and how it can help your biz. Firstly, UTM tagging is crucial in measuring the success of your marketing campaigns. […]

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