In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?
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December 16, 2024
Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…
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December 9, 2024
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
November 7, 2024
We sat down with the amazing Jamie from Bloom Money, and combined our marketing brains and her accounting know-how to help you spend less and make more with Meta Ads.
May 3, 2024
Instagram has FINALLY given the people what want this week by announcing THREE huge updates to the way they rank content on Instagram. Most of the major platforms have been giving their ads a glow-up. Plus a whole heap of other updates we know you’ll love.
March 15, 2024
We get asked this question all the time! If you’ve ever asked an ads expert “how much should I spend on ads?”, you’ve probably got an answer like “it depends”. We know, we know, that answer is annoying af. As a short answer? Unfortunately, this is true. It does depend. But the long answer is: […]
March 27, 2023
As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]
March 25, 2022
Your Marketing Term Dictionary Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]
March 4, 2022
And how it can help your biz! Ever hear people mention UTM tagging and leave the convo scratching your head? Well, we’re here to give you the full lowdown of what UTM tagging exactly is, and how it can help your biz. Firstly, UTM tagging is crucial in measuring the success of your marketing campaigns. […]
