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As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]
Your Marketing Term Dictionary Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]
And how it can help your biz! Ever hear people mention UTM tagging and leave the convo scratching your head? Well, we’re here to give you the full lowdown of what UTM tagging exactly is, and how it can help your biz. Firstly, UTM tagging is crucial in measuring the success of your marketing campaigns. […]
