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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

How I Built 7 ChatGPT Bots to Streamline My Agency

June 30, 2025

I Built 7 ChatGPT Bots to Streamline Our Agency

Spoiler: We didn’t replace people. We replaced wasted time. If you’re a service-based business owner trying to do it all, you already know the drill: As Head of Operations at Oh My Digital, I knew something had to give. I’ve always been obsessed with efficiency—not because it’s trendy, but because it protects our most valuable […]

Hayley Peters

I Built 7 ChatGPT Bots to Streamline Our Agency

Marketing Gaslighting

If you’ve ever been made to feel like you’re the problem for asking questions about your own marketing… This one’s for you.

Marketing Gaslighting Is Real – Here’s How to Spot Agency Red Flags (And What to Do Instead)

June 10, 2025

Hayley Peters

author:

June 10, 2025

Hayley Peters

digital marketing agency onboarding process

You know at Oh My Digital, we believe in radical transparency, so we’re lifting the lid on the exact changes we made to our onboarding process that led to a 47% increase in proposal conversions. Whether you’re a fellow service-based business looking to create smoother first impressions, or you’re just curious about how we turn new enquiries into raving brand fans, we’re breaking it all down today.

Exposing our Digital Marketing Agency Onboarding Process

June 5, 2025

Kaitlyn Gillies

Instagram Voice Message Transcription

June 3, 2025

May 2025 Digital Updates: Instagram Voice Message Transcription + More

Instagram’s new voice message transcription feature, Meta’s Opportunity Score for ads, and Google’s next-level AI search tools. Plus, updates across LinkedIn, Pinterest, and TikTok. Scroll on to future-proof your strategy.

Hayley Peters

May 2025 Digital Updates: Instagram Voice Message Transcription + More

Ditched hustle culture

We swapped burnout for boundaries, and our clients are better for it. Here’s how we ditched hustle culture and changed our marketing results.

We ditched hustle culture and changed our marketing results

June 2, 2025

Hayley Peters

author:

June 2, 2025

Hayley Peters

Rain & Lucky Academy of Dance

Rain & Lucky’s story After a career of performing, choreographing and teaching around the world, Miss Rain had a dream to create a dance school that would become a second home for its students, and empower them to achieve their goals. Rain & Lucky Academy of Dance now has two Melbourne studios, with students consistently […]

“Excellent team of professionals” | Dance Studio Case Study

May 25, 2025

Kaitlyn Gillies

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