September 4, 2026
the hottest goss
LinkedIn is cutting reach for AI slop. Here is what professional brands should change, plus the Meta, Instagram and Google updates that matter.
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
What's the goss?
Abby Dalziel
Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.
September 1, 2025
Hayley Peters
August 12, 2025
Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.
Abby Dalziel
July 31, 2025
July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!
Kaitlyn Gillies
When our resident ads specialist Freja shared these results in our Slack channel today, we knew we had to share them here! We’ve worked with this amazing client since 2023, using organic social media and paid ads to drive micro-wedding and elopement bookings. Like a lot of our clients, she is a little camera-shy, but […]
July 30, 2025
Hayley Peters
July 28, 2025
Marketing automation for service-based businesses: 3 simple workflows to help you convert more clients and save hours each week.
Hayley Peters
July 21, 2025
Got an in-house marketer juggling everything — including paid ads? Here’s why that’s stalling your growth (and how to scale smarter, not harder).
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