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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 1, 2022

How We Stay Across Important Dates

Running out of content ideas? Staying across all of the latest important dates or holidays is one of the best ways to keep the content ideas flowing. From major holidays like Easter & Christmas to more niche dates and events like Afterpay Day or World Emoji Day, post about the ones that are relevant to […]

Hayley Peters

How We Stay Across Important Dates

Branding

This month is officially 5 years of being the Co-Captains of Oh My Digital (gimme a YAY). And like the true proud parents that we are, we’ve had some bumps in the road. We’ve learnt some lessons the hard way. We’ve laughed, cried, stress-devoured entire packets of Oreos in one sitting and partied like it’s […]

Branding is #1: 5 Lessons Over 5 Years

March 28, 2022

Melissa

author:

March 28, 2022

Melissa

Your Marketing Term Dictionary ⁠ Need a lil’ refresher on the meaning of some of the most common marketing terms you hear all the bloody time? We’ve gotchu. ⁠We’ve broken down our top 5 to keep you all up to date. Funnel First up we have sales funnel! This term gets thrown around a lot, […]

Marketing Terms Explained

March 25, 2022

Hayley Peters

March 18, 2022

Why it pays to monitor your comments

Facebook page comments are now liable for defamation! Australia’s High Court has ruled that media companies can now be held responsible for defamatory comments left in response to social media posts.⁠⁠ This now makes it more important than ever for you to monitor your comments. We know what you’re thinking: whatt!? I don’t have time […]

Hayley Peters

Why it pays to monitor your comments

Oh My Digital Rebrand

Well, there’s a funny reason…. AND there’s a little more strategic reason. Stick around for the LOL.⁠ The main reason we chose to throwback to the millennial mayhem that was the late 90s/early 2000s? We want to make you smile. Take you back to a simpler time. When everything was a little easier. A little […]

Wanna know why we went with a Y2K theme for our rebrand?⁠

March 14, 2022

Hayley Peters

author:

March 14, 2022

Hayley Peters

…And How You Can Show up Higher! Are you spending hours on end curating the perfect Instagram, but struggling to reach new people & grow your follower count? We’re going to take you through exactly how Instagram’s search algorithm works, so you can show up higher. How exactly is search ranked? The three most important […]

How Instagram Search Actually Works

March 11, 2022

Hayley Peters

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