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Break Up with Your Stale Marketing Strategy

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

Featured Story

September 4, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 3, 2023

The Instagram vs Tiktok Showdown Continues Plus 9 Other Updates

Welcome to this week’s roundup of the latest digital updates! Are you ready for the ultimate showdown between Instagram and TikTok? We’ll be taking a closer look at IG’s latest feature to stay ahead of the competition. But wait, there’s more! We’ve got the inside scoop on Meta’s new selective sharing feature on Instagram, Pinterest’s […]

March 27, 2023

The ultimate guide to tracking your marketing campaign success

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

March 27, 2023

TikTok Responds to the Potential US Ban and 5 Other Updates

Welcome to this week’s roundup of exciting digital updates! We’re putting the spotlight on TikTok, as the platform faces the possibility of a potential US ban. We’ll delve into how TikTok is promoting a positive environment through recent statements from CEO Shou, and their latest Community Guidelines update. But that’s not all – we’ll also […]

Social Media Traffic

March 20, 2023

How much traffic is social media ACTUALLY driving to your website?

As a small business owner, you are always looking for ways to improve your website traffic and increase your bookings/sales and brand awareness. But how can you make smart decisions if you don’t have the data behind them? Google Analytics is an invaluable tool for helping you analyse your marketing data, give you valuable insights […]

March 20, 2023

GPT-3.5 Unleashed Along with 9 Other Hot Updates Set to Change the Game!

Welcome to this week’s roundup of the hottest digital updates! It’s an exciting time in the world of social media and technology, with all platforms hard at work to bring us the latest and greatest features. Instagram is testing a new Top 3 sticker, while TikTok is shaking up the search ad market. Meta is […]

March 20, 2023

RIP Google Analytics, hello GA4 (what you need to know to get set up)

Ah, Google Analytics. We’ve had a good run, but it’s time to say goodbye. Don’t worry, we’re not breaking up for good – we’re just upgrading to GA4. If you use Google Analytics to track your website stats, it will stop working on July 1, 2023, unless you upgrade to Google Analytics 4. Why, you […]

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