Meta AI has taken over! If you haven’t seen the new Meta AI feature launched across Instagram, Facebook and Messenger, you may as well be living under a rock. Meta has brought the fire and is giving old ChatGPT a run for its money. Read on for the digital tea!
What’s new with Meta?
Meta AI is integrated into Search
You may have noticed a blue ring in your search bar, yes that’s Meta AI’s new search integration. You can now get real-time web search results and AI generated results without even leaving your app! They’ve come out swinging with an aim to put ChatGPT to shame.
So naturally, we put it to the test to see what it could come up with if we asked for social media content plan and content ideas. And we were pleasantly surprised. Check it out below!
Tired of relying on AI to come up with luck lustre strategy that doesn’t take your goals into account? Book a free 20-minute-chat here and we’ll put together a custom Digital Marketing Plan for you.
What’s new with Instagram?
Meta AI Stickers & Backdrop
Instagram have released custom AI-generated stickers and Backdrops to decorate your chats and stories, making them look more visually appealing and branded. We can’t wait to play with this new feature!
Want some help managing your Instagram? Book a free 20-minute-chat here and have a months worth of content scheduled at all time, your comments replied to and NEVER have to struggle with content ideas again!
What’s new with Facebook?
Facebook adds ‘Nonprofit Manager’ to Professional Pages Dashboard
The new Nonprofit Manager feature facilitates campaign creation and review, supporter engagement, and community building around social causes. It simplifies tracking of your business’s philanthropic efforts.
👀 Tests spotted on Facebook this week:
- Facebook is testing a new sharing feature enabling direct sharing from Facebook to Threads.
Want some help reaching your audience on Facebook? Book a free 20-minute-chat here and let’s get your content in front of your ideal audience.
What’s new with TikTok?
You can now upload 30-60 minute videos to TikTok
TikTok is now directly competing with YouTube with an increased video upload time of not just 30 minutes but right up to 60-minute long videos. We’re not totally convinced that the app can handle it (based on how it handles uploading videos close to 5-minutes). But we’ll see.
So should you be uploading 60-minute videos? We recommend looking at your analytics first and seeing how well your current content is performing first.
TikTok Launches Notes Photo App
TikTok had been dropping hints but they’ve now spilt the tea on their brand new photo based app, called TikTok Notes to Australia and Canada only so far. It works as a basic photo sharing app with images and descriptions you can already find on TikTok but shared into the Note app.
Here’s our little tour of the app so far!
TikTok Updates Community Guidelines
TikTok has updated their Community Guidelines, from now on your first violation won’t be counted as a strike and only serves as a warning. The new policy says that multiple strikes may lead to an account ban. Ensure you’re across the compliance changes for your business.
Struggling to get results with TikTok? Book a free 20-minute-chat here and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikTok’s, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.
📰 In other news:
- Uber Eats is the latest app to build its own For You Page, highlighting the importance of content creation within the food service industry.
- LinkedIn tests Premium Company Page Subscription with AI-assisted content creation in an attempt to boost its revenues and to diversify its business model.
Well, the future looks bright for AI! We’ll keep you posted on any new Meta updates! Feel free to sign up for our weekly summary here so you never miss the best updates. AND don’t forget, if you do miss out you can always go back to last weeks blog posts here.
XOXO
OMD SQUAD
