Another week, another platform tightening their data privacy purse strings with LinkedIn ditching their Lookalike Audience targeting option. Plus a bunch of exciting Instagram tests (like Flipside) and other digital updates you’ll love (or love to hate).

What’s new with Meta?

Meta focuses on brand protection with new tools

Meta have given their Brand Rights Protection tool a little glow up and also introduced a new Intellectual Property Reporting Centre to help brands protect their IP. About time, I know we’re all over these copycats riding on our coattails. New features include:

• Detecting product duplicates
• Saved searches and a larger reference library
• Logged in reporting experience and report tracking
• Manage image content at scale
• Automatic blocking of image duplicates
• Image attribution
• Bulk actions

We KNOW the artists out there are going to love these features (if they work the way they promise they will).

Did you know that if you’re on retainer with us we could look after these issues for you? Yep, if you’re on a social media management or social media advertising retainer with us, we’ll help you monitor and handle copyright disputes. Apply to work with us and never worry copyright issues again.

What’s new with Instagram?

👀 Tests spotted on Instagram this week:

• Instagram polls could be coming to feed posts (finally). We can’t wait to see how you use it!
• Instagram tests new “flipside” in an attempt to get more authentic. But based on the feedback we’re seeing online, it might be too little too late to introduce something like this. We found an example of how this might work here if you want to check it out.
• Instagram tests group chats in Notes. Which aims to increase collaboration and conversation within the app, which we know is their main focus at the moment.

Want to take Instagram off your hands? Apply to work with us and have a months worth of content scheduled at all time, your comments replied to and NEVER have to struggle with content ideas again! And you know it, we’re always across all of the latest updates, so you’ll never have to.

What’s new with LinkedIn?

LinkedIn is removing Lookalike Audiences next month

LinkedIn have made a controversial move by removing Lookalike Audiences from their ad targeting options. With tightening privacy laws and marketers having less and less access to data, we’re not that surprised. According to LinkedIn, from February 29:

• New lookalike audiences can’t be created and existing lookalike audiences can’t be edited.  
• Existing lookalike audience data will no longer refresh and a lookalike audience will become a static lookalike audience.  
• Active campaigns using lookalike audiences will continue to deliver using the static audience.

If these changes affect you, read more about it here to make sure you’re across all the changes. In place of lookalike audiences, LinkedIn has recommended running predictive audiences and audience expansion.

Apply to work with us and we’ll help you set up new compliant LinkedIn ad campaigns that effectively reach and convert your audience. Ready? We certainly are.

What’s new with Google?

Google is making your life easier with these 3 new AI features

The organisational Queens (or Kings) are going to LOVE these updates. Google has dropped 3 new AI updates, including:

• Smartly organise your tabs
• Create your own themes with AI
• Get help drafting things on the web

Check out all the deets here. It’s nothing revolutionary. But every little bit helps right?

Google to expand Gemini to Google Ads

Google recently announced that they’re continuing to improve Gemini, their “largest and most capable AI model” to more of their core products, including Google Ads.

This new updates looks to focus on the “conversational experience“, which is basically their fancy way of saying that they’ve developed an AI chat bot to help advertisers set up campaigns a little easier. According to Google “Simply add a preferred landing page from your website and Google AI will summarize the page. Then, it will generate relevant and effective keywords, headlines, descriptions, images and other assets for your campaign. You can review and easily edit these suggestions before deploying. Now, you can chat your way into better performance — ask Google AI for ideas, just like you might ask a colleague.”

At the moment this feature is just in Beta testing in the U.S. and U.K. and will be rolling out globally to all English language advertisers in the next few weeks. I know we’re excited to test it out and see how well it functions, but as always, machines can only replace human experience, knowledge and skills so well. So we’d definitely only recommend using a tool like this to save time on repetitive tasks, so you can spend more time fine-tuning other areas.

Want some help running your Paid Ads? Apply to work with us and stay compliant and across all the changes (without having to do a thing).

What’s new with TikTok?

👀 Tests spotted on TikTok this week:

• TikTok looks to still be testing auto scroll (with 30 min videos potentially coming, we’re not sure how effective this might actually be, but for those of us who love watching TikTok while doing housework, this could be a slay)
• TikTok is testing a new cutout feature (FINALLY). So those of us with less than aesthetic backgrounds can hide it and add in a branded background that’s so much more fetch.
• TikTok is still testing 30 min videos (as previously reported), but more people are seeing this now, so maybe we’re getting closer to this coming true?

Struggling to get results with TikTok? Apply to work with us and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikTok’s, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.

Well, LOTS of compliance updates this round. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our weekly summary here so you never miss the best updates.

XOXO

OMD SQUAD