Welcome to the exciting digital world, where trends and updates are constantly shifting, and keeping up with the latest developments is so important. But how do you separate the fads from the long-lasting game-changers? In this blog, we’re going to dive into some of the most recent updates that are reshaping the digital landscape. From the NFT deactivation on Instagram to the introduction of ‘Channels’ on WhatsApp. We’ll also be covering Twitter’s API access, the risks and rewards of Twitter verification, and practical tips on how to leverage Instagram Direct to connect with customers. Plus, we’ll explore how embracing subcultures can help you tap into new audiences on TikTok. Let’s dive in and explore these exciting updates!

The Significance of Carefully Considering Trends – Instagrams NFT Deactivation

IG has recently announced that it will be deactivating all NFTs on its platform, leaving users unable to access or view any NFTs after the deactivation date.

This move by IG is a great reminder of the importance of carefully considering whether a new trend is just a passing fad or a long-lasting trend before focusing on it.

How Instagram Direct Can Help You Connect with Customers

Looking to utilise Instagram Direct as a way to communicate and connect with customers more effectively?

Check out this article for valuable insights and practical tips on how to set up and manage messaging experiences, as well as measure performance.

Introducing ‘Channels’ for Broadcast Messaging on Whatsapp

With increasing numbers of people opting for private chats, Meta is exploring ways to improve user experience. As part of its efforts, Meta is testing ‘Channels,’ a broadcast feature, which may soon be available on Whatsapp.

This could be a game-changer for streamlining messaging strategies and user engagement.

Changes to Twitter’s API Access

Twitter has recently made more changes to it’s API access. If you’ve lost access to Twitter data in your marketing reporting software, this could be why.

Twitter has discontinued the free version of its API without any warning! This sudden move has left many users who previously signed up for the paid version without any access.

The Risks and Rewards of Twitter Verification

Are you considering paying for a verified checkmark on Twitter to boost your credibility?

Although it may appear to be a quick way to earn trust, it’s important to consider the significance of Twitter for your brand and if reduced competition will actually affect your goals.

Embracing Subcultures to Connect with New Audiences

Looking to boost your brand recognition and tap into new audiences on TikTok? By adopting a ‘Stay and Play’ framework, brands can maximise their messaging and build a loyal following on TikTok.

The platform suggests embracing subcultures, experimenting with new ways to connect with them, and creating content that aligns with their interests.

We can’t wait to hear your opinions on the latest updates and discover which ones have caught your attention! Keep an eye out because next week, we’ll be exploring even more exciting digital updates that you won’t want to miss.

XOXO OMD SQUAD