My title
Share post
Kaitlyn Gillies
Carawirry Forest Escape

Consistent Bookings with $0 Ad Spend for this Luxury Eco Tourism Client

Case Studies

June 23, 2024

POST WRITTEN BY:

We’ve supported the amazing team at Carawirry Forest Escape with their Organic Social Media Management since February 2023.

Carawirry Forest Escape is a stunning rainforest retreat based in the Hunter Valley of New South Wales, where you can escape from the hustle of daily life (without giving up all your usual creature comforts – hello Netflix & Nespresso).

326K

Social Media Users Reached (with $0 spent on ads)

300K+

TikTok Video Views (No Dancing Required)

126%

Increase in Website Traffic from Instagram

Their Challenge:

  • Lack of consistency on social media was limiting their growth
  • Limited time for content creation

We first supported Carawirry Forest Escape with a Digital Marketing Plan in 2019. After managing their own organic social media content for a few years, the team knew they always saw more bookings when posting consistently, but keeping up with social media had been a struggle for this client who was already wearing all the business hats and raising a beautiful family as well!

Our Solution:

  • Outsourcing social media to reduce the mental load and save the client tonnes of time
  • Developed an updated social strategy to drive consistent results
  • Custom package with videography included to generate a stream of fresh content

In early 2023, we developed an updated strategy for the client with our custom Digital Marketing Playbook, and then took over managing their organic social media content across Instagram & Facebook. We also introduced TikTok as a new channel which has been incredible for tapping into a new audience and expanding their reach.

Video Content Creation for TikTok & Instagram Reels

This client’s package also includes quarterly videography shoots on location to keep a fresh stream of content coming through and help us drive the best possible results from TikTok & Instagram Reels!

Our Results:

Here’s what we’ve achieved for this client so far as of June 2024!

Time Period:Feb 2023 – June 2024
Organic Social Media Reach:326,244 Social Media Users Reached across Facebook, Instagram and TikTok
Social Media Engagement:35K across Facebook, Instagram & TikTok
Social Media Video Views:358K across Facebook, Instagram & TikTok
Channels: Instagram Content, TikTok Content, Facebook Content
video content creation tourism case study

@ohmydigital

follow us on instagram

© Copyright