Get ready for the next round of exciting, new digital updates! This week, all our favourite social media platforms are wasting no time in rolling out new features to make our digital experiences even better. From dedicated video feeds on TikTok to more transparency in content, and even advanced analytics insights for businesses, there’s no shortage of exciting updates to explore. We’ll take a closer look at some of the latest updates from Instagram, TikTok, LinkedIn, and Google Analytics 4 (GA4) that are making waves in the digital world. Let’s dive into it!

Reel-ing in Transparency with Instagram’s Latest Feature

Instagram is testing a new feature that could bring more transparency to Reels!

By adding a location listing into Reels, IG hopes to address the issues of accounts providing misleading information about their location. The feature is still being tested, but we’re keeping our fingers crossed that it will be available to everyone soon.

Shop ‘Til You Drop with New Personalised Group Chat Shopping

Shopaholics! Get ready for a new and more personalised shopping experience! Meta is testing a feature that allows users to share products within group chats on IG.

You can share product info, prices, and more, all while staying within the chat feature. This could be a game-changer for businesses too, as it allows them to reach new customers in a more targeted and engaging way.

Discover Your Passion with TikTok’s Dedicated Video Feeds for Your Favourite Topics

TikTok has recently introduced dedicated video feeds for some of your fave topics!

From sports to fashion, gaming, and food, you can now discover exactly what you’re interested in without the hassle of scrolling through unrelated content. It’s never been easier to explore and share content that you love!

TikTok’s New ‘Reposts’ Tab Takes Sharing to the Next Level

TikTok is rolling out a new ‘Reposts’ tab on profiles, allowing users to discover and share content from other users.

The feature will showcase all of the videos that a user has reposted in a grid format. It’s bound to make it easier to personalise your profile and spark more collabs and engagement on the platform.

New Year, New LinkedIn, With a Wave of New Features

LinkedIn lovers! Brace yourself for some exciting news! LinkedIn is taking things up a notch with lots of new features to make your experience even better. These include:

• Added visual display elements to user profiles
• More control over the visibility of your content
• The ability to schedule posts for Pages
• A ‘Starred’ function that allows users to tag chats for easy reference

The Latest Update That’s Changing the Game for Biz Insights

Google is spicing things up with their latest update to Google Analytics 4 (GA4) and they’re encouraging businesses to make the switch, starting in March.

GA4 can provide businesses with some seriously valuable insights, such as advanced tracking and the ability to track user behaviour across different devices.

We can’t wait to hear your opinions on the latest updates and discover which ones have caught your attention! Keep an eye out because next week, we’ll be exploring even more exciting digital updates that you won’t want to miss.

XOXO OMD SQUAD