Welcome to this week’s roundup of exciting digital updates! We’re putting the spotlight on TikTok, as the platform faces the possibility of a potential US ban. We’ll delve into how TikTok is promoting a positive environment through recent statements from CEO Shou, and their latest Community Guidelines update. But that’s not all – we’ll also take a look at the latest features and updates from other social media giants, including Instagram and LinkedIn, as well as the revolutionary AI-powered design tools from Canva and Adobe. Whether you’re a TikTok fanatic or simply interested in the latest digital trends, join us on this exciting journey through the ever-evolving digital world. Let’s get into it!

IG’s Latest Feature Lets You View Full-Length Videos in Stories

IG is testing a new feature that lets you view full-length Reels within Stories. This addition aims to enhance discoverability and engagement, while also providing users with a fresh way to interact with content on the app.

Keep an eye on this update, as it could completely change the way you use the platform.

Instagram’s Latest Ad Options for Boosting Engagement and Discovery

IG has just introduced two new advertising options for businesses. ‘Reminder Ads’ will alert users about upcoming product launches or events, while ‘Ads in Search Results’ will put your brand’s ads at the top of users’ search results.

This opens up exciting new possibilities for brands to promote their live events and boost audience engagement, whether it’s in-app or for other events. These update offer brands new ways to form meaningful connections and get discovered by a wider audience.

A Look at TikToks Ongoing Efforts to Promote a Positive Environment

Shou, the CEO of TikTok, has recently spoken out about the congressional hearing and TikTok’s ongoing efforts to create a safe environment for all users.

In response, Shou emphasised their commitment to ensuring a positive and safe experience for users, especially teenagers. Along with protecting data and fostering transparency, they aim to remain a platform for free expression.

TikTok’s Latest Community Guidelines Update After Potential US Ban

In the face of a potential US ban, TikTok has announced updates to its Community Guidelines that aim to improve transparency, clarity, and user safety on the platform.

The changes include new policies on bullying, harassment, and hate speech. The main changes are in the synthetic media section, which now requires any AI creations that depict realistic scenes to be clearly labelled as such.

Seamlessly Plan and Publish Posts on LinkedIn

Company pages are now able to schedule posts directly within the LinkedIn platform.

While marketers can use third-party apps for scheduling, the new native scheduling tools offer greater alignment with the platform systems. This makes it easier to tag other pages and preview posts.

Transforming Design with AI

Canva has just released new generative AI tools. These tools offer customisable image templates, automatic video-to-music syncing, and design translations to over 100 languages.

Canva and Adobe are at the forefront of integrating AI into their software. This will make content creation faster and more efficient, marking a new phase in AI-powered design tool development.

We can’t wait to hear your opinions on the latest updates and discover which ones have caught your attention! Keep an eye out because next week, we’ll be exploring even more exciting digital updates that you won’t want to miss.

XOXO OMD SQUAD