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Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.

October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More

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October 31, 2025

Abby Dalziel

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The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

trust is the new KPI

August 12, 2025

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Hayley Peters

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

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3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

The 411: January Updates You Might Have Missed – 3-Minute IG Reels + more

February 3, 2025

Abby Dalziel

author:

February 3, 2025

Abby Dalziel

Meta Special Interest Categories

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Meta tightens ad restrictions for 2025 + other digital updates

December 9, 2024

Hayley Peters

November 25, 2024

Instagram’s Hashtag Changes + Other Digital Updates

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

Hayley Peters

Instagram’s Hashtag Changes + Other Digital Updates

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

TikTok Updates Academy for the Holiday Season + other digital updates

November 4, 2024

Hayley Peters

author:

November 4, 2024

Hayley Peters

Instagram Story Comments

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Instagram introduces Story Comments + other digital updates

September 6, 2024

Hayley Peters

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