Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…