In this week of digital updates, Instagram has been on fire with new updates, including the launch of ads with promo codes, enhancements to hashtag search, and further expansion of 3-minute Reels testing. Meanwhile, Google’s terminology updates have sparked a bit of confusion. Let’s dive in!

What’s new with Instagram?

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has rolled out its new feature “Ads with Promo Codes” globally, offering brands another tool to enhance their Instagram campaigns. With this feature, advertisers can include promo codes in their ad captions, encouraging potential shoppers to make purchases by offering discounts. This not only provides an additional way to drive sales from Instagram promotions but also enables better tracking of Instagram-driven sales based on the promo codes used during checkout.

Instagram Updates Hashtag Search To Broaden Discovery

Instagram is streamlining the hashtag and search experiences on the app to bring everything together in one seamless place. Now, when you tap on a hashtag, you’ll instantly see the search results for that hashtag, replacing the “Top Posts” feed, making it easier than ever to discover relevant accounts and posts! This change aims to enhance profile discovery by offering access to various elements like accounts, audio, places, and Reels related to the hashtag. You’ll still have the option to follow/unfollow or report specific hashtags, ensuring you have full control over your experience.

👀 Tests spotted on Instagram this week:

• Instagram is expanding its test of longer Reels video uploads, with select users now able to upload 3-minute long Reels directly in the app! Following the trend of longer videos gaining popularity on platforms like TikTok, Instagram is tapping into this trend to broaden user behaviours and keep people engaged with more content than ever before!

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What’s new with Google?

Conversions in Google Analytics 4 (GA4) are now called Key Events.

The recent update in Google Analytics 4 (GA4) replaces “Conversions” with “Key Events” to better reflect the terminology used to describe significant user actions on websites. Key Events are configured to include important actions tied to business objectives, such as generating leads or signing up for services. While some events are automatically configured as Key Events, others must be set up manually through the Admin panel. The transition from Conversions to Key Events does not require reconfiguration, as previously marked Conversions will now be recognised as Key Events.

This change aims to make terminology more consistent across Google platforms and enhance understanding of user interactions for reporting and optimisation purposes. While the update affects terminology within Google Analytics, the data collection and processing remain unchanged. However, users may encounter temporary confusion in reporting tools, where Key Events may still be referred to as Conversions.

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What’s new with TikTok?

TikTok & HubSpot Release New Lead Generation Playbook

TikTok has just dropped a comprehensive guide focusing on lead generation strategies within the app, particularly tailored for APAC marketers. The guide covers everything from TikTok’s lead generation options, workflow suggestions, integration with Hubspot, and best practices for Lead Ads and Lead Gen Forms. Plus, you find creative tips, CapCut usage guidance, and a case study to illustrate the strategies in action. Marketers and biz owners, even those familiar with TikTok advertising, may find value in downloading and reviewing the guide for potential insights and overlooked elements.

Struggling to get results with TikTok? Apply to work with us and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikTok’s, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.

Well, LOTS of compliance updates this round. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our weekly summary here so you never miss the best updates.

XOXO

OMD SQUAD