What a week it’s been in the digital world! Instagram, LinkedIn, Google, and TikTok are all serving up major updates. From Instagram’s DM upgrades to LinkedIn’s new career-boosting tools, and not forgetting Google’s algorithm makeover to keep our searches on point, there’s so much to dive into!

What’s new with Instagram?

Instagram Just Dropped Some Seriously Cool New Features in your DMs

Instagram has rolled out several new updates for DMs to enhance user experience and make your chats more fun. First up, you can now edit your messages within 15 minutes of sending. That means no more awkward typos or cringing over autocorrect. You’ll also be able to pin up to three of your fave group or 1:1 chats for easy access. You also have the ability to toggle read receipts on or off for all your chats or just the ones you choose, giving you control over your inbox! You can now also save your fave stickers for quick access and reply to messages with stickers, GIFs, videos, photos, and even voice messages! Plus, you can personalise your chats with new themes like Love, Lollipop, Avatar and so much more!

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What’s new with LinkedIn?

Grow and Retain Your Employees With New Career Development Tools

LinkedIn is stepping up its game with new career development and internal mobility tools to help companies navigate the ever-changing job scene and keep their A-team happy and thriving. The platform’s latest features aim to personalise skill-building experiences for employees and connect them with internal career opportunities aligned with their career goals. For instance, the Next Role Explorer recommends potential next roles based on employees’ current title and career aspirations, providing personalised learning plans to bridge skill gaps. Plus, LinkedIn is making it easier than ever for your team to explore exciting new career opportunities within your company, with relevant internal roles popping up in LinkedIn Learning and LinkedIn Jobs.

These tools, backed by LinkedIn’s skill insights, aim to empower businesses to align skill development with company needs while improving employee retention. Biz owners can leverage these features to create a skills-based organisational culture and foster talent growth and retention.

Apply to work with us and get strategic with the content going out to your LinkedIn connections. Build relationships, grow connections and establish yourself as an authority in your field of expertise without your connections even knowing we’re the marketers in your pocket.

What’s new with Google?

Google Announces New Core Algorithm Update for Search

Google has just dropped the deets on a new core algorithm update for its search platform, aiming to reduce spam and enhance result quality. This update targets low-quality content, focusing on eliminating unhelpful, unoriginal, or search-engine-focused webpages that clutter up our search results. Google expects a 40% reduction in such content in search results, potentially reshaping what users see in SERPs. Plus, Google is strengthening policies against mass-content generation via AI and cracking down on low-quality third-party content posted for ranking purposes on high-quality sites.

So what does this mean for biz owners? Well now’s the time to review your website content and give it a little refresh to make sure you’re playing by Google’s guidelines.

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What’s new with TikTok?

TikTok’s Long Form Content is Here to Stay

TikTok has announced that its Creator Rewards Program, will now require videos longer than one minute for monetisation. This shift reflects the platform’s desire for creators to flex their creativity and dive deep into their content. The program will calculate payouts based on factors like originality, play duration, search value and audience engagement, aiming to offer higher payouts compared to the previous creator fund. Additionally, TikTok is expanding access to premium live streaming features, allowing live streaming creators to charge fans for exclusive content and benefits.

👀 Tests spotted on TikTok this week:

• TikTok is testing a new iOS widget for creating stories, available only for Home Screen widgets. This move aligns with the broader trend in social media platforms towards simplifying user interactions and integrating features that promote seamless engagement.

Struggling to get results with TikTok? Apply to work with us and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikTok’s, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.

Well, LOTS of compliance updates this round. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our weekly summary here so you never miss the best updates.

XOXO

OMD SQUAD