If you’re anything like our team, you’re probably wondering HOW has February already come and gone so damn quickly? We truly can’t believe it! We’ve seen some big digital updates this past month, from changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm, plus some interesting tests coming up. Let’s just get straight into it!
What’s new with Meta?
BIG News for Ads: Advantage+ Sales Has Officially Replaced Advantage+ Shopping
Looks like Meta’s given Advantage+ Shopping the boot (seeya!) and is now playing the field with Advantage+ Sales. This is a pretty big change to how we set up those streamlined Advantage+ campaigns. The biggest difference? Advantage+ Sales has brought back ‘Advantage+ Audience’, so you can get suggestions for who to target and even exclude others – something you couldn’t do before with Advantage+ Shopping.
Key features:
- Advantage+ Sales has access to Advantage+ Audience: So, now you can provide audience suggestions and custom audience exclusions!
- Ad sets are (finally) back: Advantage+ Shopping previously blended the ad set into the campaign with the inability to add more. However, Advantage+ Sales has no limit on the number of ad sets.
- There’s a new Ads limit: The ad limit reverts back to 50 per ad set, this was previously 150. If you need to, you can still provide more ads with Advantage+ Sales, except they’ll just be spread across multiple ad sets.
We’re feeling optimistic about the Advantage+ Sales update, particularly with the reinstatement of audience targeting, however, we’ll be keeping an eye out and you updated on this update…
📔 Other noteworthy updates from Meta this month:
- Meta rolls out updates to Advantage+ AI Ad targeting tools
- Meta warns users its AI Systems will scan DMs when prompted (eek!)
- Help potential customers express interest in your business through lead ads with forms
- Facebook Livestreams will now be automatically removed after 30 Days
- Opportunity Score has made a comeback for Ads
- Meta has shared their latest insights related to Policy Enforcement and Content Engagement
👀 Tests Spotted on Meta this week:
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What’s new with Instagram?
Instagram Has Provided Tips on How To Maximise Your Content’s Recommendations
Instagram’s making some helpful tweaks to how your Reels get seen by the algorithm, especially for those still building our audience. Last year, Instagram announced a new push to help smaller creators. How? By reducing the reach of “aggregator accounts,” and rather, prioritising original content as opposed to re-posts where possible.
Now, they are testing a new approach where Reels are initially shown to a small sample of non-followers to gauge engagement. If the Reel performs well, it’s then distributed to a wider audience. To maximise reach, Instagram recommends consistent posting, creating self-contained content, utilising engaging audio, and experimenting with various formats. They also advise sharing any content that doesn’t follow their Recommendation Guidelines. This means avoiding low-quality, objectionable, or sensitive content, as well as material inappropriate for younger audiences, of course!
Our tip:
- Keep in mind that not every post will be a hit, and that’s okay! Instead, view each one as a learning opportunity to better understand how your content reaches your audience.
We think that these are some great insights from Instagram, that we’ll certainly be testing across our accounts — anything to help us better align with IG’s updated approach to recommending content is a win in our team’s books!
📔 Other noteworthy updates from Instagram this month:
- Instagram has added Text-Only Testimonials to Partnership Ads, showcasing Creator endorsements
- Instagram explains how its algorithm weighs time spent watching longer clips, by comparing watch time with completion rate
- You can now adjust how your posts look on Instagram’s new 4:5 feed
👀 Tests spotted on Instagram this week:
- Instagram may be looking into a separate app for Reels
- Instagram tests comment Downvotes
- Instagram will reportedly use their new Edits app for testing features
- Instagram tests AI-based tasks via DMs
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What’s new with Google?
Google Has Announced Some New Integrations for Campaign Manager 360
Google Campaign Manager 360 is getting a makeover, playing matchmaker with new integrations to help advertisers find their perfect campaigns. These updates are all about making it easier to create, manage, and track your ad campaigns across different platforms.
Key features:
- Creative harmony with Adobe: The ability to automatically send creative assets from Adobe to Campaign Manager 360 is like having a personal stylist for your ads, ensuring they always look their absolute best.
- AI-Powered content: The partnership with Typeface is like having a wordsmith on call, enabling the production of custom, AI-powered content.
- Netflix and Chill (with your data): The integration with Netflix Ads lets you track impression delivery of Netflix ad campaigns directly within Campaign Manager 360, giving you a unified view of your campaign reach, including linear TV.
You should definitely be considering how these integrations might fit into your marketing strategy to speed things up, and maximise your results!
📔 Other noteworthy updates from Google this month:
- Google has rolled out some improvements to their AI Asset Generation for Ads
- Google has also expanded their new AI Image Generator ‘Whisk’ to More Regions
- YouTube has expanded their Voice Replies feature, and added a Quick Promote option for Shorts
What’s new with TikTok?
TikTok Has Launched A Refreshed Desktop App
TikTok has (finally) released a refreshed desktop app, featuring an updated design and improved navigation. These changes aim to enhance the user experience on desktop, and potentially increase engagement on the platform.
Key features:
- Improved Navigation: The enhanced layout simplifies the process of managing content and navigating the platform.
- Desktop Optimisation: This update indicates TikTok’s ongoing focus on improving the desktop experience, which can be advantageous for businesses managing accounts on larger screens.
To be honest, most of TikTok’s users will likely continue to access the app on mobile. So, this is unlikely to be a big change either way, but it could be an improvement for those looking to engage on the platform like the App’s creator originally intended (we won’t judge… much)
📔 Other noteworthy updates from TikTok this month:
👀 Tests spotted on TikTok this month:
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What’s new with LinkedIn?
LinkedIn Has Introduced Comment Impression Counts
LinkedIn’s added a new feature that lets you see the impression counts for individual comments, giving you a better idea of how your conversations are performing. It’s like having a backstage pass to see how far your comments are reaching, not just who’s directly interacting with them. This provides a more comprehensive view of engagement and offers valuable insights for your content strategy.
Key features:
- Expanded Reach Metrics: Knowing your comment impression count provides a more accurate measure of your content’s overall impact.
- Deeper Engagement Analysis: This feature allows you to see which conversations are gaining the most traction, enabling you to identify popular topics and change up your future content accordingly.
We’re loving this update from LinkedIn, and will definitely be utilising this to gain a deeper understanding of our LinkedIn content performance!
📔 Other noteworthy updates from LinkedIn this month:
- LinkedIn has launched an improved CRM Integrations, and also expanded Attribution Data
- LinkedIn publishes a new guide to Live Event Marketing
👀 Tests spotted on LinkedIn this month:
There you have all the latest from us! We’re especially excited to see what happens in the next month with some of these new tests (Hello, new LinkedIn feed and Reels App!) Feel free to sign up for our weekly updates here (plus so much more hot goss) so you never miss the best updates. AND don’t forget, if you do miss out you can always go back to last weeks blog posts here.
XOXO
Oh My Digital Team
