Are you ready for the latest social media updates? If you’re running Facebook Ads, you’ll want to be aware of a recent ads overspend issue that affected a lot of advertiser accounts. Meanwhile, local businesses that rely on hyper-local targeting for their Facebook ads may be impacted by the platform’s recent shake-up. On the bright side, LinkedIn is introducing a new feature that will help you up your personal brand game. And, if you’re an avid TikTok user, you’ll be thrilled to know that the platform is testing its own e-commerce feature, TikTok Shop, making shopping on the app smoother than ever. Finally, Instagram users will love the platform’s new feature that lets you film Reels with the wave of your hand. Let’s get into it!
Facebook Ads Overspend Alert!
Heads up – double check your ad sets! Facebook’s ad systems recently hit a bit of a hiccup, which led to an ads overspend on a lot of advertiser accounts.
We’re on top of it for our accounts and everything is looking A-okay. It goes to show the importance of having professionals on your side who can stay ahead of any issues.
How Facebook’s Location Targeting Shake-up Impacts Local Businesses
Facebook has made a big change to its location targeting for Meta ads, removing the ability to target users based on specific zip codes or postal codes.
This shake-up could have a major impact on local businesses that rely on hyper-local targeting for their advertising strategies.
Get Ready for Smoother In-app Shopping
Meta is revamping its Shop ads on FB and IG, making in-app shopping smoother and improving AI ad targeting options.
Meta is ditching the option to use third-party websites and requiring fully enabled in-app shops instead. Given Meta’s mixed track record with in-stream shopping, we can’t wait to see if this update takes off.
Get Ready to up your Personal Brand on LinkedIn
Great news for creators looking to build their biz around their personal brand! LinkedIn is adding a new feature that lets you add a customised CTA button to your profile.
Only a few lucky Premium subscribers have access to this feature, but it will be rolling it out to more members in the coming weeks.
The New Way to Show off your Skills
LinkedIn just added a new feature that lets you flaunt your top skills. You can now add up to 5 of your most impressive skills right in the “About” section of your profile!
Go ahead and give it a try – simply edit your “About” section and add your relevant skills.
Get Ready to Shop on TikTok
TikTok is testing its own e-commerce feature called TikTok Shop, allowing businesses to showcase their products on their TikTok profile and make sales in a single, smooth experience. TikTok sellers are getting exclusive early access to test it out before its public release.
We’re excited to see if this will transform shopping on the app!
Choose exactly where you want your content seen
TikTok has rolled out a new feature for biz accounts on iOS called “Targeted Locations,” which is similar to Facebook’s targeted post option.
Once you’ve applied, you can handpick specific countries where you want your videos to be viewed when published from your account.
Record Reels with a Wave
No need to suffer through those awkward moments of hitting the record button anymore! Thanks to IG’s latest update, starting and stopping your Reels recording is a breeze with just a simple wave of your hand.
We’re excited to try out this new feature and we’re sure it’ll be such a time saver.
Stay on Top of your Instagram Engagement
Instagram has rolled out a new feature that lets you see who liked your story even after the initial 48 hour window. This is great news for users who want to keep tabs on their engagement and followers.
It’s just one more way Instagram is making it easier to keep track of our social media interactions.
We can’t wait to hear your opinions on the latest updates and discover which ones have caught your attention! Keep an eye out because next week, we’ll be exploring even more exciting digital updates that you won’t want to miss.
XOXO OMD SQUAD
