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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Featured Story

August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 3, 2024

Facebook shifts their target demographic + other digital updates

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.

May 28, 2024

Meta upgrades Automated Catalog Ads + other digital updates

This week Meta elevates their ad game with new Automated Catalog ad video features. YouTube introduces a quirky Minecraft effect and TikTok launches a buying certification. Let’s jump in!

Facebook dedicates a feed to video

May 20, 2024

Facebook launches a dedicated video tab + other digital updates

Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.

Instagram algorithm ranking update

May 3, 2024

Instagram updates algorithms ranking + other digital updates

Instagram has FINALLY given the people what want this week by announcing THREE huge updates to the way they rank content on Instagram. Most of the major platforms have been giving their ads a glow-up. Plus a whole heap of other updates we know you’ll love.

August 8, 2023

Demystifying the LinkedIn Algorithm

Ready to conquer LinkedIn and take your marketing efforts to the next level? We’ve got some exciting news for you! LinkedIn has recently made significant updates to its algorithm in response to user feedback. The goal is to reduce irrelevant, non-professional content and highlight more valuable, insightful, and expert-driven posts. So, grab your virtual highlighter, […]

May 9, 2023

3 big mistakes business owners make on socials

We’re gonna talk about three major Insta fails that we see business owners make all too often! These mistakes may seem like they’re helping your account, but they’re actually doing more harm than good. And as your marketing cheerleaders, we’re here to cheer you in the right direction. Mistake #1: Buying Followers I know it’s […]

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