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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

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August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 26, 2024

Promo Codes in your Meta Ads! + other digital updates

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

August 19, 2024

Meta and Google Analytics Team Up + other digital updates

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

August 12, 2024

Instagram ditches the Square Posts 😭 + other digital updates

It’s Instagram’s world in this week’s serve of digital updates and people have mixed feelings about all of the new changes! With Instagram’s carousels being expanded to up to 20 slides, saying goodbye to square feed posts and Meta removing targeted exclusions for campaigns, it seems like an end of an Instagram-era!

August 5, 2024

Get Verified on LinkedIn 💁‍♀️ + other digital updates

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

July 29, 2024

TikTok Releases Guide for Small Businesses + other digital updates

TikTok drops a 19-page playbook to help you make content and ads for your small business, while Google does a 180° on their decisions to bin cookies.

July 22, 2024

Google’s Surge in No-Click Searches + Other Digital Updates

This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.

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