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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Featured Story

August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

October 4, 2024

Instagram Answers Hashtag FAQs + other digital updates

This week, Instagram finally shed some light on the effectiveness of hashtags and introduced a new feature: links in Reels! But there’s a twist.

September 30, 2024

Google Ads get an AI Makeover + other digital updates

Google Ads uses AI for a smarter and easier way to create campaigns and Meta Ads lets you customise your ads even more!

September 23, 2024

Instagram’s New “Teen Accounts” + other digital updates

There’s a brand new batch of holiday updates from Meta to kick start your seasonal ads game and Instagram’s official announcement of “Teen Accounts”.

September 16, 2024

Add Notes to Instagram Posts & Reels + other digital updates

Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and reels!

Instagram Story Comments

September 6, 2024

Instagram introduces Story Comments + other digital updates

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

September 2, 2024

Instagram Revamps their Text Tools+ other digital updates

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

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