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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Featured Story

August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

July 31, 2025

July Digital Updates – Auto-Scroll on IG + LinkedIn Algorithm Changes & More

July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!

June Digital Updates Instagram Notes, Google AI Ads + More

June 30, 2025

June Digital Updates – Instagram Notes Glow-Up + Google AI Search Ads & More

From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.

How I Built 7 ChatGPT Bots to Streamline My Agency

June 30, 2025

I Built 7 ChatGPT Bots to Streamline Our Agency

Spoiler: We didn’t replace people. We replaced wasted time. If you’re a service-based business owner trying to do it all, you already know the drill: As Head of Operations at Oh My Digital, I knew something had to give. I’ve always been obsessed with efficiency—not because it’s trendy, but because it protects our most valuable […]

Marketing Gaslighting

June 10, 2025

Marketing Gaslighting Is Real – Here’s How to Spot Agency Red Flags (And What to Do Instead)

If you’ve ever been made to feel like you’re the problem for asking questions about your own marketing… This one’s for you.

Instagram Voice Message Transcription

June 3, 2025

May 2025 Digital Updates: Instagram Voice Message Transcription + More

Instagram’s new voice message transcription feature, Meta’s Opportunity Score for ads, and Google’s next-level AI search tools. Plus, updates across LinkedIn, Pinterest, and TikTok. Scroll on to future-proof your strategy.

Ditched hustle culture

June 2, 2025

We ditched hustle culture and changed our marketing results

We swapped burnout for boundaries, and our clients are better for it. Here’s how we ditched hustle culture and changed our marketing results.

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