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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 26, 2024

Promo Codes in your Meta Ads! + other digital updates

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

Lily Bromley

Promo Codes in your Meta Ads! + other digital updates

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

Meta and Google Analytics Team Up + other digital updates

August 19, 2024

Lily Bromley

author:

August 19, 2024

Lily Bromley

It’s Instagram’s world in this week’s serve of digital updates and people have mixed feelings about all of the new changes! With Instagram’s carousels being expanded to up to 20 slides, saying goodbye to square feed posts and Meta removing targeted exclusions for campaigns, it seems like an end of an Instagram-era!

Instagram ditches the Square Posts 😭 + other digital updates

August 12, 2024

Lily Bromley

August 5, 2024

Get Verified on LinkedIn 💁‍♀️ + other digital updates

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

Lily Bromley

Get Verified on LinkedIn 💁‍♀️ + other digital updates

TikTok drops a 19-page playbook to help you make content and ads for your small business, while Google does a 180° on their decisions to bin cookies.

TikTok Releases Guide for Small Businesses + other digital updates

July 29, 2024

Lily Bromley

author:

July 29, 2024

Lily Bromley

This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.

Google’s Surge in No-Click Searches + Other Digital Updates

July 22, 2024

Hayley Peters

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