In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?
Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…
From X making likes private to TikTok launching ANOTHER photo-sharing app, ‘Whee’, we’ve got all the juicy details.
Instagram’s CEO has been sharing plenty of algorithm insights and more Meta news. Instagram releases a Q&A about growing your business’ following, while their CEO gives an interview about adapting to the complicated algorithm and Meta is to remove one of their major ad formats!
Another week of digital updates that you might have missed! Instagram launches a new Inspiration Tool that helps business owners cater towards their audiences and provides clarification on anti-spam triggers of certain content, while Canva has a big announcement for its users! Did you get all that? Never fear, the OMD gals got you covered!
This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.
This week Meta elevates their ad game with new Automated Catalog ad video features. YouTube introduces a quirky Minecraft effect and TikTok launches a buying certification. Let’s jump in!
Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.