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Google's 2024 Search Insights

In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Google’s 2024 Search Insights + other digital updates

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December 16, 2024

Meta Special Interest Categories

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Meta tightens ad restrictions for 2025 + other digital updates

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December 9, 2024

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

Instagram’s Hashtag Changes + Other Digital Updates

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November 25, 2024

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!

Google’s New Video App: Google Vids + other digital updates

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November 15, 2024

Instagram has expanded its boosting options for organic posts and has officially surpassed Facebook in monthly users!

Instagram Expands Boosting Options + other digital updates

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November 11, 2024

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

TikTok Updates Academy for the Holiday Season + other digital updates

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November 4, 2024

How to improve your website conversion rate

The CTA options Meta has been teasing have finally dropped to change the game and Google’s tourism ads have had a makeover using real-time data!

New Meta Story Ads + other digital updates

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October 28, 2024

Instagram announced carousel posts with music will now be eligible to appear in the Reels feed, reaching a wider audience and improving engagement! Also, Instagram is attempting to encourage the use of QR codes for profile sharing AGAIN!

Instagram Carousels to enter Reels Feed + other digital updates

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October 21, 2024

Meta has added some tempting new perks to the Meta Verified benefits catalogue to try and lure more users into the membership!

Is Meta Verified worth it? + other digital updates

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October 11, 2024

This week, Instagram finally shed some light on the effectiveness of hashtags and introduced a new feature: links in Reels! But there’s a twist.

Instagram Answers Hashtag FAQs + other digital updates

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October 4, 2024

Google Ads uses AI for a smarter and easier way to create campaigns and Meta Ads lets you customise your ads even more!

Google Ads get an AI Makeover + other digital updates

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September 30, 2024

There’s a brand new batch of holiday updates from Meta to kick start your seasonal ads game and Instagram’s official announcement of “Teen Accounts”.

Instagram’s New “Teen Accounts” + other digital updates

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September 23, 2024

Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and reels!

Add Notes to Instagram Posts & Reels + other digital updates

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September 16, 2024

Instagram Story Comments

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Instagram introduces Story Comments + other digital updates

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September 6, 2024

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

Instagram Revamps their Text Tools+ other digital updates

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September 2, 2024

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

Promo Codes in your Meta Ads! + other digital updates

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August 26, 2024

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

Meta and Google Analytics Team Up + other digital updates

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August 19, 2024

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

June 24, 2024

TikTok Launches ANOTHER new Social Media App + other digital updates

From X making likes private to TikTok launching ANOTHER photo-sharing app, ‘Whee’, we’ve got all the juicy details.

June 18, 2024

Instagram’s CEO Shares Algorithm Insights + other digital updates

Instagram’s CEO has been sharing plenty of algorithm insights and more Meta news. Instagram releases a Q&A about growing your business’ following, while their CEO gives an interview about adapting to the complicated algorithm and Meta is to remove one of their major ad formats!

Instagram launches 'Inspiration' Tool

June 11, 2024

Instagram launches ‘Inspiration’ Tool + other digital updates

Another week of digital updates that you might have missed! Instagram launches a new Inspiration Tool that helps business owners cater towards their audiences and provides clarification on anti-spam triggers of certain content, while Canva has a big announcement for its users! Did you get all that? Never fear, the OMD gals got you covered!

June 3, 2024

Facebook shifts their target demographic + other digital updates

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.

May 28, 2024

Meta upgrades Automated Catalog Ads + other digital updates

This week Meta elevates their ad game with new Automated Catalog ad video features. YouTube introduces a quirky Minecraft effect and TikTok launches a buying certification. Let’s jump in!

Facebook dedicates a feed to video

May 20, 2024

Facebook launches a dedicated video tab + other digital updates

Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.

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