September 4, 2026
the hottest goss
LinkedIn is cutting reach for AI slop. Here is what professional brands should change, plus the Meta, Instagram and Google updates that matter.

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
What's the goss?
Hollie Warner
LinkedIn is cutting reach for AI slop. Here is what professional brands should change, plus the Meta, Instagram and Google updates that matter.
September 4, 2026

Hollie Warner
July 28, 2026
Instagram AI subscriptions are coming. Here’s what service-based brands need to know before paying for platform tools.

Hollie Warner
July 1, 2026
LinkedIn has introduced new discovery analytics for personal profiles, plus Meta extends purchase attribution windows, and more.

Hayley Peters
This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.
July 22, 2024

Hayley Peters
February 26, 2024
This week has been jam-packed with updates from Meta, from advising advertisers to dodge mobile boosting fees to expanding access to the Creator Marketplace, Meta’s been keeping busy. Instagram’s also been hard at work testing out a bunch of exciting new features. If that’s not enough, Google’s also joined the party with its latest “Trend […]

Hayley Peters
March 27, 2023
As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

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