LinkedIn has introduced new discovery analytics for personal profiles, plus Meta extends purchase attribution windows, and more.

This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.

This week has been jam-packed with updates from Meta, from advising advertisers to dodge mobile boosting fees to expanding access to the Creator Marketplace, Meta’s been keeping busy. Instagram’s also been hard at work testing out a bunch of exciting new features. If that’s not enough, Google’s also joined the party with its latest “Trend […]

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

As a small business owner, you are always looking for ways to improve your website traffic and increase your bookings/sales and brand awareness. But how can you make smart decisions if you don’t have the data behind them? Google Analytics is an invaluable tool for helping you analyse your marketing data, give you valuable insights […]

Ah, Google Analytics. We’ve had a good run, but it’s time to say goodbye. Don’t worry, we’re not breaking up for good – we’re just upgrading to GA4. If you use Google Analytics to track your website stats, it will stop working on July 1, 2023, unless you upgrade to Google Analytics 4. Why, you […]