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Rain & Lucky Academy of Dance

Rain & Lucky’s story After a career of performing, choreographing and teaching around the world, Miss Rain had a dream to create a dance school that would become a second home for its students, and empower them to achieve their goals. Rain & Lucky Academy of Dance now has two Melbourne studios, with students consistently […]

“Excellent team of professionals” | Dance Studio Case Study

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May 25, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

July 22, 2024

Google’s Surge in No-Click Searches + Other Digital Updates

This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.

February 26, 2024

Google introduces “trend detection” insights + other digital updates

This week has been jam-packed with updates from Meta, from advising advertisers to dodge mobile boosting fees to expanding access to the Creator Marketplace, Meta’s been keeping busy. Instagram’s also been hard at work testing out a bunch of exciting new features. If that’s not enough, Google’s also joined the party with its latest “Trend […]

March 27, 2023

The ultimate guide to tracking your marketing campaign success

As a business owner or marketing manager, you no doubt understand the importance of tracking and analysing your campaign data to measure your ROI. Not only will it help you make smarter budgeting decisions, but it’ll tell you if all of that hard-earned work is paying off! Google Analytics (GA4) is a powerful tool that […]

Social Media Traffic

March 20, 2023

How much traffic is social media ACTUALLY driving to your website?

As a small business owner, you are always looking for ways to improve your website traffic and increase your bookings/sales and brand awareness. But how can you make smart decisions if you don’t have the data behind them? Google Analytics is an invaluable tool for helping you analyse your marketing data, give you valuable insights […]

March 20, 2023

RIP Google Analytics, hello GA4 (what you need to know to get set up)

Ah, Google Analytics. We’ve had a good run, but it’s time to say goodbye. Don’t worry, we’re not breaking up for good – we’re just upgrading to GA4. If you use Google Analytics to track your website stats, it will stop working on July 1, 2023, unless you upgrade to Google Analytics 4. Why, you […]

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