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Break Up with Your Stale Marketing Strategy

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

Featured Story

September 4, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Instagram Tests and more digital updates

September 4, 2023

MAJOR Instagram tests we’ve been waiting for + more digital updates

Instagram has been listening to your complaints, and they’ve been testing some solutions. And we are crossing EVERYTHING that these Instagram tests come to life because they are GOLD. Keep scrolling to see what we’re so excited about…

LinkedIn gives newsletters a glow-up

August 28, 2023

LinkedIn Newsletter glow-ups, collab updates + more

This week has been a BIG one in the digital marketing space. LinkedIn has given its newsletters a glow-up plus added new collaboration features. It’s all happening this week and the countdown to the silly season has begun (where has this year gone?!)

TikTok Drafts

August 21, 2023

TikTok FINALLY let’s you save drafts + more digital updates

No more losing months’ worth of TikTok drafts or for the SMMs out there, having to screen-record drafts. TikTok is finally letting you save your drafts directly to your phone without the watermark. Plus Mosseri jumped on Instagram to answer some FAQs and gave us rare insights into how the platform works and some of their priorities at the moment, sliving.

August 14, 2023

Instagram is dropping updates like it’s hot + more digital updates

Instagram has been working like rent is due and dropping updates like it’s hot. In this week’s round of digital updates, we have a whole heap of Instagram updates you will actually WANT to know more about as well as some tests they’ve confirmed they’re working on. Meta group admins have been warned and TikTok […]

Instagram DMs

August 7, 2023

Instagram filtered DMs, AI music + more Digital Updates.

In this week’s edition of Digital Updates, we have some digital updates you ACTUALLY want to see. From Filtered DMs, AI music and Chatbots, Meta, YouTube and Instagram are delivering the goods. We can’t wait to how these roll out and the results we get from testing them out on us and our clients (#sofetch). […]

New TikTok Engagement tools

July 31, 2023

Better TikTok engagement + more Digital Updates coming in HOT

This week has been all about getting better engagement, better results and more out of your content. With TikTok dropping in some new HOT tools we can’t wait to try (um text-based posts WHAT?), LinkedIn working on a new LinkedIn AI coach (do they come in the personal variety?) and Google dropping their URL updates […]

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