Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

TikTok drops a 19-page playbook to help you make content and ads for your small business, while Google does a 180° on their decisions to bin cookies.

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.

This week, TikTok plays the long game with a new update allowing you upload videos up to 15 minutes long! Competitor Instagram is on fire with a bunch of new updates, Meanwhile, LinkedIn and Meta are both fighting fires.

Another week, another platform tightening their data privacy purse strings with LinkedIn ditching their Lookalike Audience targeting option. Plus a bunch of exciting Instagram tests (like Flipside) and other digital updates you’ll love (or love to hate).