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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Featured Story

August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

April 15, 2024

TikTok Unveils 15-Minute Videos + other digital updates

This week, TikTok plays the long game with a new update allowing you upload videos up to 15 minutes long! Competitor Instagram is on fire with a bunch of new updates, Meanwhile, LinkedIn and Meta are both fighting fires.

January 29, 2024

LinkedIn ditches Lookalike Audiences + other digital updates

Another week, another platform tightening their data privacy purse strings with LinkedIn ditching their Lookalike Audience targeting option. Plus a bunch of exciting Instagram tests (like Flipside) and other digital updates you’ll love (or love to hate).

Oh My Digital Rebrand

January 22, 2024

Tiktok adds product links + other digital updates

It’s been a whirlwind week with all the major platforms dropping updates (and tests) left and right. From Meta pulling the plug on third-access to Facebook Groups to Instagram testing publishing directly to the grid and TikTok’s addition of product links to videos, there’s a lot to catch up on. Don’t worry, though, we’ve got […]

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