What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
February 26, 2026
The top digital updates service-based businesses need this February, including AI discoverability shifts and the new Instants feature on Instagram.
Abby Dalziel
The top digital updates service-based businesses need this January, including Meta’s AI lead upgrades and Google’s call ads shift.
February 2, 2026
Abby Dalziel
author:
February 2, 2026
Abby Dalziel
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
November 24, 2025
Hayley Peters
August 12, 2025
Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.
Hayley Peters
From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!
March 3, 2025
Abby Dalziel
author:
March 3, 2025
Abby Dalziel
Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…
December 9, 2024
Hayley Peters
The New Instagram Playbook
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