Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

TikTok drops a 19-page playbook to help you make content and ads for your small business, while Google does a 180° on their decisions to bin cookies.

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.