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The top digital updates service-based businesses need this February, including AI discoverability shifts and the new Instants feature on Instagram.

February 2026 Digital Updates – AI Creator Tools, Instants on IG + more!

Featured Story

February 26, 2026

Abby Dalziel

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Ditched hustle culture

June 2, 2025

We ditched hustle culture and changed our marketing results

We swapped burnout for boundaries, and our clients are better for it. Here’s how we ditched hustle culture and changed our marketing results.

Hayley Peters

We ditched hustle culture and changed our marketing results

values-led digital marketing agency

Oh My Digital began with a very real frustration—one we knew other business owners were feeling too. Tired of being let down by agencies full of cookie-cutter strategies, buzzwords, and burnout? Yeah, us too.

From Fluffy Pens to Power Moves: Building Our Dream Agency

May 6, 2025

Hayley Peters

author:

May 6, 2025

Hayley Peters

ChatGPT Self-Audit: What I Learned About Myself as a Founder

After 8+ years running Oh My Digital, a female-led digital marketing agency for service-based brands, I decided to do something different. I ran a ChatGPT self-audit for business owners—on myself. The result? Insightful. Slightly uncomfortable. But completely empowering.

ChatGPT Self-Audit: What I Learned About Myself as a Founder

April 22, 2025

Hayley Peters

8 Lessons in 8 Years (That You Won’t Hear Every Day)

April 7, 2025

8 Lessons in 8 Years (That You Won’t Hear Every Day)

Celebrating 8 years of Oh My Digital with 8 unconventional lessons for sustainable, real-talk growth. Get inspired and spark your own ‘aha’ moments!

Hayley Peters

8 Lessons in 8 Years (That You Won’t Hear Every Day)

Digital Marketing Strategy

Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

Why We Don’t Work With Startups (with love)

March 11, 2025

Hayley Peters

author:

March 11, 2025

Hayley Peters

Hayley Peters Co-Founder

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.

I recently went viral on TikTok ⏰

March 4, 2025

Hayley Peters

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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