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November Digital Update – Meta AI Ads

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

November Digital Update – Meta AI Ads + more

Featured Story

November 24, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Email Marketing for Service Based Businesses

March 12, 2025

5 Easy Fixes to Stop Email Unsubscribes

Struggling with email unsubscribes? Discover actionable tips to reduce email unsubscribes and boost subscriber engagement.

Hayley Peters

5 Easy Fixes to Stop Email Unsubscribes

Digital Marketing Strategy

Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

Why We Don’t Work With Startups (with love)

March 11, 2025

Hayley Peters

author:

March 11, 2025

Hayley Peters

Hayley Peters Co-Founder

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.

I recently went viral on TikTok ⏰

March 4, 2025

Hayley Peters

March 3, 2025

February Updates – Get Your Content Seen On Instagram + More

From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!

Abby Dalziel

February Updates – Get Your Content Seen On Instagram + More

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3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

The 411: January Updates You Might Have Missed – 3-Minute IG Reels + more

February 3, 2025

Abby Dalziel

author:

February 3, 2025

Abby Dalziel

Google's 2024 Search Insights

In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Google’s 2024 Search Insights + other digital updates

December 16, 2024

Hayley Peters

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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