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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

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February 10, 2026

Hayley Peters

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

November 4, 2019

Are you experiencing brand overwhelm?

Are you experiencing brand overwhelm? If you’re pinning brand logos, screenshotting ideas on social media and collecting all of the magazine clippings, you could be suffering from a dreadful case of brand overwhelm. Don’t panic, it’s completely curable! Today Heidi Lou Design is going to talk you through how to diagnose this condition, how to treat […]

Kaitlyn Gillies

Are you experiencing brand overwhelm?

Building a brand personality from scratch can feel near impossible. Just like a triple Big Mac with all the trimmings and extra cheesy goodness melting from the sides – ‘where do you start?’  Today Readcity are bringing you 3 brand personality examples to inspire your own.  What is a Brand Personality? Sure, we can all […]

3 Brand Personality Examples To Obsess Over

September 22, 2019

Danielle Read

author:

September 22, 2019

Danielle Read

So throughout the week we’ve been sharing some tips on how we try our best to look after our mental health while doing this business thing. Now while we’re by no means experts in this field (and you should DEFINITELY go see one if you feel you need to. It’s really hard but it does […]

Looking after your mental health as a small business owner

September 14, 2019

Kaitlyn Gillies

May 14, 2019

5 Steps to Growing Your Business With Pinterest

Have you ever been lying in your bed late at night, scrolling through Pinterest for some inspo and thought, “I wonder if I can use Pinterest for my business?”.Well, look no further, because we have all the answers to your questions on how to use Pinterest to grow your business right here! With over 100 […]

Kaitlyn Gillies

5 Steps to Growing Your Business With Pinterest

Instagram Gal Gang - Shanny - Wild Spark Copy

When we first came across Shanny from Wild Spark Copy on Insta, we just thought ‘WHO IS THIS SASSY, CLEVER WOMAN?!’ Immediately we knew we had to be friends with her. She has the kind of energy can light up a room, and sure enough, when we got to meet her at Business Chicks 9 […]

Instagram Gal Gang – Shanny – Wild Spark

March 18, 2019

Hayley Peters

author:

March 18, 2019

Hayley Peters

Instagram Gal Gang - Studio Ampersand

Chelsea is a talented Graphic Designer & owner of Studio Ampersand. She designs the most incredible graphics that you will have seen on our feed. She is super creative with very little direction needed & leaves you wondering how a person has so much talent. We first discovered Chelsea when she oh so generously shared […]

Instagram Gal Gang – Chelsea – Studio Ampersand

March 14, 2019

Hayley Peters

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