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Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.

From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!

3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

In our final Digital Update for the year, we’ve got Google’s 2024 Year in Search, where they’ve given business owners 2024 search insights based on user habits to help them make better decisions in 2025. Along with an exciting new update from Instagram that lets you trial your Reels. Ready to say goodbye to 2024?

Meta (formerly Facebook) is revamping its ad game in early 2025, and it might affect your approach to wooing customers in certain Special Interest Categories industries. Instagram has also released a bunch of fun new tools to help you get more creative in time for the silly season. You ready? You know we are…

Instagram is ditching hashtag follows, LinkedIn drops fresh do’s and don’ts to boost your content, and Australia moves forward with its teen social media ban.

Google has just launched a new video creation app called Google Vids and YouTube has introduced brand new ways for businesses to advertise!

Instagram has expanded its boosting options for organic posts and has officially surpassed Facebook in monthly users!

TikTok has updated its TikTok Academy just in time for the holiday season, and LinkedIn is revealing game-changing insights about AI in the workplace!

The CTA options Meta has been teasing have finally dropped to change the game and Google’s tourism ads have had a makeover using real-time data!

Instagram announced carousel posts with music will now be eligible to appear in the Reels feed, reaching a wider audience and improving engagement! Also, Instagram is attempting to encourage the use of QR codes for profile sharing AGAIN!

Meta has added some tempting new perks to the Meta Verified benefits catalogue to try and lure more users into the membership!

This week, Instagram finally shed some light on the effectiveness of hashtags and introduced a new feature: links in Reels! But there’s a twist.

Google Ads uses AI for a smarter and easier way to create campaigns and Meta Ads lets you customise your ads even more!

There’s a brand new batch of holiday updates from Meta to kick start your seasonal ads game and Instagram’s official announcement of “Teen Accounts”.

Instagram’s new updates let you enhance your engagement with Notes and you can now set specialised Reminder Ads on your feed posts and reels!

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!