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November Digital Update – Meta AI Ads

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

November Digital Update – Meta AI Ads + more

Featured Story

November 24, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

How we Generated 34X ROI from One Video Ad

July 30, 2025

How we Generated 34X ROI from One Video Ad: Meta Ads Mini Case Study

When our resident ads specialist Freja shared these results in our Slack channel today, we knew we had to share them here! We’ve worked with this amazing client since 2023, using organic social media and paid ads to drive micro-wedding and elopement bookings. Like a lot of our clients, she is a little camera-shy, but […]

Kaitlyn Gillies

How we Generated 34X ROI from One Video Ad: Meta Ads Mini Case Study

Marketing automation that actually feels human

Marketing automation for service-based businesses: 3 simple workflows to help you convert more clients and save hours each week.

3 Marketing Automations That Save You Time and Convert Dream Clients in Your Sleep

July 28, 2025

Hayley Peters

author:

July 28, 2025

Hayley Peters

Why Your In-House Marketer Shouldn’t Be Running Your Paid Ads

Got an in-house marketer juggling everything — including paid ads? Here’s why that’s stalling your growth (and how to scale smarter, not harder).

Why Your In-House Marketer Shouldn’t Be Running Your Paid Ads

July 21, 2025

Hayley Peters

The Hidden Cost of DIY Paid Ads

July 21, 2025

The Hidden Cost of DIY Paid Ads (And How to Know If You’re Ready)

Thinking about running your own paid ads? Before you do, uncover the hidden costs, the readiness questions to ask yourself, and the smarter way forward.

Hayley Peters

The Hidden Cost of DIY Paid Ads (And How to Know If You’re Ready)

June Digital Updates Instagram Notes, Google AI Ads + More

From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.

June Digital Updates – Instagram Notes Glow-Up + Google AI Search Ads & More

June 30, 2025

Hayley Peters

author:

June 30, 2025

Hayley Peters

How I Built 7 ChatGPT Bots to Streamline My Agency

Spoiler: We didn’t replace people. We replaced wasted time. If you’re a service-based business owner trying to do it all, you already know the drill: As Head of Operations at Oh My Digital, I knew something had to give. I’ve always been obsessed with efficiency—not because it’s trendy, but because it protects our most valuable […]

I Built 7 ChatGPT Bots to Streamline Our Agency

June 30, 2025

Hayley Peters

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