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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

trust is the new KPI

September 23, 2025

$800k Revenue Growth in 12 Months: Medical Aesthetics Clinic Scaling Case Study

You’ll want to be sitting down for this one, because this beauty clinic scaling case study is on another level. Their Challenge: This client is a multi-location Brisbane medical aesthetics and skin clinic. Their Business Manager originally connect with Hayley & Katy at a local networking event, and spent a while following us on social […]

Kaitlyn Gillies

$800k Revenue Growth in 12 Months: Medical Aesthetics Clinic Scaling Case Study

Automations for service-based businesses

Discover the automations and AI tools we use at Oh My Digital to scale sustainably, stay organised, and save energy for what matters most.

Automations & AI Tools That Helped Us Scale (Without Burning Out)

September 22, 2025

Hayley Peters

author:

September 22, 2025

Hayley Peters

Break Up with Your Stale Marketing Strategy

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

September 4, 2025

Hayley Peters

how to attract dream clients on repeat

September 2, 2025

How to attract dream clients on repeat and stop relying on word of mouth

Wanna learn how to attract dream clients on repeat and stop relying on word of mouth for good? You’re in the right place, bestie. Read on as one of our Co-Founders, Katy Gillies-Swan, runs you through the step-by-step process we use here at Oh My Digital. Step 1: Decide you’re ready We’ve built our business […]

Kaitlyn Gillies

How to attract dream clients on repeat and stop relying on word of mouth

Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.

August Updates – Meta Ad Changes, Instagram Engagement Shifts + More

September 1, 2025

Abby Dalziel

author:

September 1, 2025

Abby Dalziel

trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

August 12, 2025

Hayley Peters

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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