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The top digital updates service-based businesses need this February, including AI discoverability shifts and the new Instants feature on Instagram.

February 2026 Digital Updates – AI Creator Tools, Instants on IG + more!

Featured Story

February 26, 2026

Abby Dalziel

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

The Oh My Digital Story: From Interns to Co-Founders

January 20, 2026

From Interns to Co-Founders: The Oh My Digital Story

The Oh My Digital story, from leaving a toxic agency in 2016 to starting a values-led marketing agency supporting service-based businesses across Australia.

Hayley Peters

From Interns to Co-Founders: The Oh My Digital Story

Leaky Marketing Funnel? Ask These Questions Before You Fix It

A leaky marketing funnel isn’t fixed by doing more. Learn how service-based businesses diagnose growth issues and build clarity before scaling.

Asking Better Questions Before You Try to Fix Your Growth

January 20, 2026

Hayley Peters

author:

January 20, 2026

Hayley Peters

2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

December 10, 2025

Hayley Peters

November Digital Update – Meta AI Ads

November 24, 2025

November Digital Update – Meta AI Ads + more

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

Hayley Peters

November Digital Update – Meta AI Ads + more

lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

November 18, 2025

Hayley Peters

author:

November 18, 2025

Hayley Peters

Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.

October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More

October 31, 2025

Abby Dalziel

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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