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lead generation strategy

If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).

7 Ways We’ve Improved Our Leads (and Attracted More Dream Clients)

Featured Story

November 18, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Break Up with Your Stale Marketing Strategy

September 4, 2025

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

Hayley Peters

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

how to attract dream clients on repeat

Wanna learn how to attract dream clients on repeat and stop relying on word of mouth for good? You’re in the right place, bestie. Read on as one of our Co-Founders, Katy Gillies-Swan, runs you through the step-by-step process we use here at Oh My Digital. Step 1: Decide you’re ready We’ve built our business […]

How to attract dream clients on repeat and stop relying on word of mouth

September 2, 2025

Kaitlyn Gillies

author:

September 2, 2025

Kaitlyn Gillies

Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.

August Updates – Meta Ad Changes, Instagram Engagement Shifts + More

September 1, 2025

Abby Dalziel

trust is the new KPI

August 12, 2025

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Hayley Peters

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!

July Digital Updates – Auto-Scroll on IG + LinkedIn Algorithm Changes & More

July 31, 2025

Abby Dalziel

author:

July 31, 2025

Abby Dalziel

How we Generated 34X ROI from One Video Ad

When our resident ads specialist Freja shared these results in our Slack channel today, we knew we had to share them here! We’ve worked with this amazing client since 2023, using organic social media and paid ads to drive micro-wedding and elopement bookings. Like a lot of our clients, she is a little camera-shy, but […]

How we Generated 34X ROI from One Video Ad: Meta Ads Mini Case Study

July 30, 2025

Kaitlyn Gillies

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The New Instagram Playbook

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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.


A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.

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