What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
January 20, 2026
Overworking culture in service-based businesses leads to burnout and poor performance. Learn how to build systems that support teams and sustainable growth.
Hayley Peters
The Oh My Digital story, from leaving a toxic agency in 2016 to starting a values-led marketing agency supporting service-based businesses across Australia.
January 20, 2026
Hayley Peters
author:
January 20, 2026
Hayley Peters
A leaky marketing funnel isn’t fixed by doing more. Learn how service-based businesses diagnose growth issues and build clarity before scaling.
January 20, 2026
Hayley Peters
December 10, 2025
2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.
Hayley Peters
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
November 24, 2025
Hayley Peters
author:
November 24, 2025
Hayley Peters
If your leads aren’t feeling aligned, it’s not a you problem – it’s a connection problem. Here’s how we refined our client journey to attract better-fit, values-aligned leads (and convert them with ease).
November 18, 2025
Hayley Peters
The New Instagram Playbook
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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
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