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Instagram marketing for service-based businesses

Instagram in 2026 rewards originality, social SEO, and real connection. Here’s what’s actually driving engagement for service-based brands.

Instagram in 2026: The Shifts That Are Actually Driving Results

Featured Story

February 10, 2026

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Protecting yourself from scammers

September 28, 2023

Stop scammers in their tracks with this #1 trick

In the digital age, social media has become an indispensable tool for brands. However, with the rise of clever cybersecurity threats, it’s more important than ever to safeguard your social media accounts.

Hayley Peters

Stop scammers in their tracks with this #1 trick

TikTok Updates

It has been a HUGE week of digital updates, with the major platforms bringing in some big (and kinda surprising) updates. There are a few in here *cough* TikTok *cough* that could very well change the way people shop and search. So, let’s get straight into it.

TikTok is Ready to Be The Next Google + More Digital Updates

September 25, 2023

Melissa

author:

September 25, 2023

Melissa

Digital Updates

It has been a week of big digital updates, with TikTok, Instagram, Meta, YouTube, LinkedIn and Pinterest all stepping up their game and bringing new features to the table. Nothing like a little competition to give the users what they want (finally). So step on through and see what’s new.

TikTok, Instagram, Meta, YouTube, LinkedIn and Pinterest all battle it out with big digital updates

September 18, 2023

Hayley Peters

TikTok Live Voice Chat

September 11, 2023

TikTok copies Clubhouse & steps up its eComm game + more digital updates

In the latest of the app copycat wars, we spy a new update that looks an awful lot like Clubhouse with TikTok bringing a new live voice chat feature. TikTok has also been spotted looking to up their social engagement game and bring a seamless shopping and user experience to the app.

Hayley Peters

TikTok copies Clubhouse & steps up its eComm game + more digital updates

Instagram Tests and more digital updates

Instagram has been listening to your complaints, and they’ve been testing some solutions. And we are crossing EVERYTHING that these Instagram tests come to life because they are GOLD. Keep scrolling to see what we’re so excited about…

MAJOR Instagram tests we’ve been waiting for + more digital updates

September 4, 2023

Hayley Peters

author:

September 4, 2023

Hayley Peters

LinkedIn gives newsletters a glow-up

This week has been a BIG one in the digital marketing space. LinkedIn has given its newsletters a glow-up plus added new collaboration features. It’s all happening this week and the countdown to the silly season has begun (where has this year gone?!)

LinkedIn Newsletter glow-ups, collab updates + more

August 28, 2023

Hayley Peters

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The New Instagram Playbook

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