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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Instagram Story Comments

September 6, 2024

Instagram introduces Story Comments + other digital updates

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Hayley Peters

Instagram introduces Story Comments + other digital updates

klaviyo flow emails for ecommerce

The incredible Kit from Rainbow Space Unicorn reached out late last year when she was keen to start taking advantage of email marketing for her established-and-totally-epic eCommerce accessory store. Fun fact, when we test our enquiry process, Hayley always types in her company as ‘rainbow unicorn emporium’, so we almost missed Kit’s message at first! […]

ROI from Klaviyo Email Flows in 60 days

September 5, 2024

Kaitlyn Gillies

author:

September 5, 2024

Kaitlyn Gillies

This week LinkedIn introduces a smarter way to search on the platform without using hashtags or keywords and TikTok introduces a new AI Voiceover feature that lets you create a simulation of your own voice!

Instagram Revamps their Text Tools+ other digital updates

September 2, 2024

Lily Bromley

August 26, 2024

Promo Codes in your Meta Ads! + other digital updates

Meta now lets you use promo codes in your Lead Forms as the perfect way to promote engagement, and Instagram now lets you add a theme tune to your profile!

Lily Bromley

Promo Codes in your Meta Ads! + other digital updates

With Google Trends getting a revamp and Meta and Google Analytics are joining forces, this might be the crossover we’ve always dreamed of!

Meta and Google Analytics Team Up + other digital updates

August 19, 2024

Lily Bromley

author:

August 19, 2024

Lily Bromley

hiring or outsourcing

Imagine if you could run your business without having to do any of the things you hate. It would be pretty life-changing, right? Well, it is possible, but it’s going to require some hiring or outsourcing of different responsibilities to get there. This is how we run Oh My Digital, but it’s taken time to […]

Need help running your business? Here’s where to start before hiring or outsourcing.

August 19, 2024

Kaitlyn Gillies

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