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Hayley Peters
values-led digital marketing agency

From Fluffy Pens to Power Moves: How We Built the Agency We Couldn’t Find

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May 6, 2025

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We didn’t start this agency with investors, a five-year plan or a fancy office.

We started it with a fluffy pink pen, a glass of rosé, and a whispered “surely, there’s a better way?”

And spoiler alert: there was.

Oh My Digital began with a very real frustration—one we knew other business owners were feeling too. Tired of being let down by agencies full of cookie-cutter strategies, buzzwords, and burnout? Yeah, us too.

So we created something different: a human-first, values-led digital marketing agency where people come first, not profit margins.

✨ CHAPTER ONE: FROM THE INSIDE OUT

We’ve been in your shoes.

Hayley was managing a 15-person team and overseeing paid ads for 20+ national brands. Katy was managing 30 accounts across social and paid media—fresh out of uni and already deep in the trenches.

We’d seen the good, the bad, and the very, very messy sides of the marketing world.

🌀 Clients kept in the dark.

🌀 Team members pushed to burnout.

🌀 Templated strategies handed out like party favours.

We knew it didn’t have to be that way. But we also knew the system wasn’t built to change itself.

So we made the decision:

💘 Let’s build the agency we wish we could’ve hired.

✨ CHAPTER TWO: THE COSMO MOMENT

“It hit us like the third cosmo at happy hour…”

That moment of clarity, the kind you can’t ignore. We didn’t just want to leave behind broken systems—we wanted to redefine what good marketing felt like.

One where honesty wasn’t scary.

One where loyalty wasn’t optional.

One where empowerment wasn’t a buzzword—it was baked into every client interaction, every team meeting, every strategy doc.

We swapped hustle for harmony, pressure for presence, and performance for purpose.

(And don’t worry—we brought our creative flair and cheeky sense of humour with us.)

✨ CHAPTER THREE: WHERE WE ARE NOW

8 years in, here’s what we know:

📌 Marketing is more than a to-do list. It’s how you build relationships.

📌 You don’t need another “package.” You need a partner.

📌 Sustainable, soulful growth is possible—you just need the right team behind you.

Today, we work with values-led service providers who are bold, brilliant, and ready for more.

We’ve helped launch brands, re-ignite old flames (hello brand revamps!), and transform businesses from overwhelmed to totally in love with their marketing again.

And as for us?

We’ve built more than a business. We’ve built a movement.

💘 OUTRO: WHY WE STILL DO IT

Oh My Digital exists because we believe every business deserves more than surface-level strategies and soulless service.

We’re not just here to build your marketing. We’re here to build your confidence, clarity, and connection to the thing you’ve worked so hard to create.

So if you’ve been burned before, if you’re craving a marketing relationship that finally feels right—welcome home.

Ready for marketing that finally fits? Book a discovery call or check out our services.

Book your free call

@ohmydigital

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