If you’re a service-based business owner wearing all the hats, you’ve probably reflected on your systems, offers, and strategy. But when was the last time you zoomed in on you—your leadership style, decision-making patterns, or how others actually experience you?

After 8+ years running Oh My Digital, a female-led digital marketing agency for service-based brands, I decided to do something different. I ran a ChatGPT self-audit for business owners—on myself.

The result? Insightful. Slightly uncomfortable. But completely empowering.

This blog post breaks down what I discovered—and gives you the exact prompts I used so you can run your own audit too.

🧠 My Communication Style: What It Reveals

ChatGPT analysed how I ask questions, make decisions, and lead projects. Here’s what came up:

• I communicate with high structure and context—I don’t do vague.
• I’m solutions-focused, strategic, and always seeking clarity + efficiency.
• I tend to over-own tasks, sometimes delaying delegation.
• I aim for precision, which occasionally slows momentum when “done” would do.

In short? I think like an ops strategist but sometimes over-perform when “good enough” could have delivered value faster.

💡 My Core Values (and How They Shape Everything)

Based on how I described Oh My Digital and how I lead our agency, ChatGPT identified these as my core values:

• Empowerment – Helping clients and team thrive with independence
• Authenticity – No marketing fluff. Just honest, emotionally intelligent messaging
• Sustainability – Strategic scaling without burnout or hustle
• Loyalty – Deep investment in long-term relationships (team, clients, vision)

These aren’t just brand values—they show up in how we price, scope, systemise, and serve.

⚠️ Cognitive Biases I Didn’t Realise I Had

Even the most self-aware founders aren’t immune to bias. Here are a few ChatGPT spotted:

• Over-Ownership Bias: I hold on to tasks because I trust myself to do them “right”
• Sunk Cost Fallacy: I hesitate to drop systems or tools I’ve invested time into
• Perfectionism Bias: I tweak things beyond the point of diminishing returns

Awareness here is powerful—because it’s the first step to letting go.

✨ My Strengths as an Operations Manager

If you’re reading this thinking, “Wow, Hayley sounds intense”… there’s good news too!

ChatGPT reflected these strengths back at me:

• Clarity under pressure – I can simplify chaos into clean systems
• Strategic empathy – I balance data-driven thinking with emotional intelligence
• Resilient problem-solving – I bounce back with insight, not ego

To amplify these, I plan to:

• Focus on building scalable, legacy systems (not just tweaking existing ones)
• Train my team in systems thinking
• Protect more ‘CEO time’ for visionary planning

🌱 Growth Opportunities I’m Leaning Into

Even after years in business, there’s always room to grow. These are my 2025 focus areas:

Carving out space to think – because constant doing stifles innovation

Delegating more fully – not just tasks, but outcomes and ownership

Elevating our client journey – not just delivery, but delight.

🔍 How Others Might Perceive Me (vs. How I See Myself)

Me, as I see myself:
Warm, strategic, supportive. A behind-the-scenes clarity queen.

How I might come across:
Put-together. Highly competent. Maybe even a little intimidating online.

The takeaway? It’s time to share more of the messy middle—not just the highlight reel.

📌 Want to Run Your Own ChatGPT Self-Audit?

If you’re curious what your leadership style might reveal, try these prompts:

🔍 Self-Perception Mirror: How might others perceive my communication style compared to how I see myself?

🧠 Communication Style: What does my communication style reveal about my thinking patterns, decision-making approach, and blind spots?

💡 Core Value Detector: Based on how I describe my business and role, what appear to be my core values and how do they influence my choices?

🧠 Cognitive Bias Finder: What cognitive biases might be influencing how I lead, manage, and make decisions?

✨ Personality Strengths: What strengths show up in how I lead, manage stress, and solve problems?

🌱 Growth Opportunity Finder: What growth edges could help me become more effective in my role?

🗝️ Final Reflection

This ChatGPT self-audit for business owners gave me more insight in one conversation than most self-assessments I’ve taken in years.

If you’re a founder, manager, or business owner juggling the invisible load—this exercise is so worth your time.

It’s not just about personal growth. It’s about leading your team, your clients, and yourself with more intention.

👉 Ready to Try It?

If you do your own self-audit, I’d love to hear what it brings up for you.
You can reply to this post or DM me on Instagram with your reflections.

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