We’re celebrating 8 years of business Oh My Digital—and let’s just say, it’s been a wild (and oh-so-rewarding) ride. In honour of our “biz birthday,” we’re sharing 8 lessons we wish we’d learned on Day One. From skipping the surface-level flirting to dumping vanity metrics, here’s the real stuff that keeps our clients (and us) coming back for more:

8 Lessons in 8 Years: Lesson #1 👻 Get Real or Get Ghosted

Pretending to be perfect is a fast track to irrelevance. People can smell fake a mile away. The real magic happens when you share the messy middle, the behind-the-scenes, and the “oops” moments. Authenticity isn’t just a buzzword: it’s the core of a marketing love story that actually lasts.

8 Lessons in 8 Years: Lesson #2 💘 No More Hustle—Sustainability Is the Real MVP

For years, we thought “doing it all” equalled success—until burnout nearly torched our enthusiasm. Spoiler: sleeping under your desk is not a sign of ambition; it’s a cry for help. Now, we’re all about sustainable growth. A well-rested founder leads a well-loved business, and that vibe radiates to everyone around you.

8 Lessons in 8 Years: Lesson #3 🍰 Bigger doesn’t always = better

We thought having a massive team would signify success. But we found that having a smaller team has been our sweet spot. Grow at your own pace and ignore the noise.

8 Lessons in 8 Years: Lesson #4 💌 Loyalty Flows Both Ways—Show Up for Your Clients, They’ll Show Up for You

Picture your brand and your clients in a long-term relationship. If you treat them like a fling—unresponsive, uninvested—they’ll walk. When you’re loyal (think genuine check-ins, real-time updates, and stepping up when challenges hit), you earn brand evangelists who’ll hype you harder than any ad ever could.

8 Lessons in 8 Years: Lesson #5 😍 Sometimes “Competitors” Make the Best Collaborators

Some of our biggest growth moments happened when we teamed up with people we once viewed as competitors. Doubling down on the “community over competition” mindset leads to new perspectives, shared resources, and bigger wins. There’s room for everyone at the table—especially if you bring the right energy.

8 Lessons in 8 Years: Lesson #6 💅Vanity Metrics? Forget about it

Sure, a million views or 10k new followers feels thrilling. But if those onlookers aren’t buying, referring, or at least engaging meaningfully, it’s just fluff. We measure leads, conversions, and actual ROI. Because paying the bills beats chasing empty praise every time.

8 Lessons in 8 Years: Lesson #7 💔 Pivot or Perish—It’s Okay to “Break Up” with Tactics That Don’t Work

Data is your matchmaking tool; use it to see if your audience is still feeling the spark. If the flame’s gone, swipe left on that strategy and try something new. Failure is only that if you’re not learning and adapting.

8 Lessons in 8 Years: Lesson #8 🎉 Always Remember Why You Started—If You’re Not Having Fun, Realign

We founded this agency to help businesses (and ourselves) love marketing again. Whenever the grind overshadows the joy, we pause and recalibrate. Because if you’re not excited about your own vision, who else will be? Keep the spark alive by celebrating wins—big or small—and nurturing that dreamy, committed connection with your clients.

Fall in love with your business again by finding your marketing match made in heaven – try out our enquiry quiz!  💖