This week in the world of digital updates, the platforms attempt to one-up each other, with Facebook replicating TikTok’s Vertical Video Display, and TikTok beginning to tease a new Photo-Sharing app in a bid to rival Instagram. Instagram rise above the drama this week (for a change) with updates that make it easier to notify and engage your audience. Read on for the digital tea!

What’s new with Meta?

Meta adds New Insight and Targeting Options for Advantage + Shopping Campaigns

If you are running Advantage + Shopping Campaigns, Meta has now made it easier than ever to reach your warm audience with a brand new targeting option called ‘Engaged Customers Audience Segment’. This segment allows you to target people who are aware of your business and shown an interest in your products or services, but have not yet made a purchase.

This is PERFECT if you’ve been struggling to drive more sales/leads and need a little help re-engaging your audience with the help of paid ads.

Want some help running your Paid Ads? Book a chat with us and never worry Meta updates again.

What’s new with Instagram?

Instagram Rolls Out New ‘Notify’ Stickers for Stories

Instagram has announced new ‘Notify’ sticker feature for stories. If you have a professional Instagram account, you can now add ‘Notify’ stickers to your stories, ensuring your audience will never miss your content again! When fans tap the sticker, they can select which of your content they want to receive notifications for.

This is a GREAT feature to tease upcoming launches. We can’t wait to see how you use it!

Instagram Works on New Challenges Feature for Channels

Mobile developer Alessandro Paluzzi has shared a new Instagram “Challenges” feature for broadcast channels. This feature allows content creators to set photo challenges for their members and award prizes to participants. Members can even interact with entries, report them, as well as share them across their stories, messages and other apps.

We can see this being a really exciting new way to host competitions, launches and drive more website traffic, leads and build your email list (with a carefully planned strategy, so you’re not spamming your audience and still providing value!) We CANNOT WAIT to see this roll out *fingers crossed*.

    👀 Tests spotted on Instagram this week:

• Instagram rolls out a live test of a new filter called “Inspiration” feed for Reels. Giving you more control over the type of content you’re seeing. This is no doubt based off all the feedback they’ve been getting about wanting to see more of friends/family BUT still wanting inspo when needed!

Want to take Instagram off your hands? Book a chat and let’s talk about getting a months worth of content scheduled at all time, your comments replied to and NEVER have to struggle with content ideas again!

What’s new with Facebook?

Facebook Rivals TikTok with New Vertical Video Display

In another blatant copy-cat attempt Facebook has unveiled a new Vertical Video Display along with a recommendations algorithm. The new display will ensure all videos posted to the app will automatically be viewed within the vertical format upon tapping. If you much prefer the landscape view, you can still access it on most videos by tilting your phone. The update also features new controls including a simplified Reactions UI, a new and improved slider to scan through videos quickly and navigate backward and forward with ease.

This update is a big sign that it’s worth considering adding more video content into your strategy (and posting it to Facebook!) if you know that your audience are active on Facebook!

Need some help with your Facebook Page? Apply to work with us and stay compliant and across all the changes (without having to do a thing).

What’s new with TikTok?

TikTok Takes on Instagram with New Photo App in Development

It’s no secret that TikTok has reigned supreme in the short-form video market with other platforms Instagram and YouTube integrating similar short form content into their platforms. Now, TikTok is hitting back with its own photo-sharing platform, set to launch soon. TikTok will encourage its users to share their images directly to the new app.

So as a business owner, should you adjust your strategy? Not yet. We suggest holding off and using it personally as a consumer first. These things tend to take off hot, but then people lose interest pretty quickly. We’ll let you know if we think it’s worth integrating into your strategy!

TikTok Shop Increases Seller Fees

Beginning April 1st, businesses selling merchandise on TikTok Shop will now pay 6% instead of 2% of the order amount, with fees increasing to 8% on July 1st. This fee increase comes after the successful debut of TikTok Shop US, where its affordable fees and subsidies attracted more vendors.

Struggling to get results with TikTok? Book a chat here and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikToks, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.

Well, LOTS of platform competition in this update. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our weekly summary here so you never miss the best updates. And check out our other blog posts here if you missed a week.

XOXO

OMD SQUAD