LinkedIn has been on fire lately with updates and they’ve just dropped the tea on the latest insights into the algorithm and rolled out even more AI powered options to our lives a breeze. There are also some exciting updates from our faves over at Facebook, Instagram, and TikTok! Are you ready?

What’s new with Meta?

Facebook Will Remove Its News Tab and Stop Paying Publishers for News

Meta is bidding farewell to its News tab and ending payments to publishers for news content. The company revealed plans to terminate Facebook News in the US and Australia by April 2024, marking the end of its news-related commercial agreements and any future news-specific products. This move follows Meta’s shift away from news towards prioritising the Creator economy.

Want some help running your Paid Ads? Apply to work with us and never worry Meta updates again.

What’s new with Instagram?

Instagram Adds Safety Measures To Improve Scam Awareness

Instagram is stepping up its efforts to protect users from potential scams with new safety measures. Now, when sketchy profiles try to connect, the platform will flash warnings, flagging possible impersonation or dodgy behaviour. Plus, if you get tagged or mentioned by unfamiliar accounts, you’ll get alerts nudging you to review and tweak your privacy settings. These new in-stream safety alerts aim to keep users in the know and give them more control over their interactions, making Instagram a safer space for everyone.

👀 Tests spotted on Instagram this week:

• Instagram is trying out a fun new feature called ‘Friend Map’ where you can see where your friends are hanging out in real-time. This could totally spark more conversations and adventures, or help you discover cool places your friends are loving and join in on the fun!

Want to take Instagram off your hands? Apply to work with us and have a months worth of content scheduled at all time, your comments replied to and NEVER have to struggle with content ideas again!

What’s new with LinkedIn?

LinkedIn Launches Ad Campaign for Premium Subscription Offering

LinkedIn has launched a promotional campaign for its LinkedIn Premium subscription, aiming to highlight the benefits of upgrading to maximise professional prospects. The campaign includes relatable career experience videos and seeks to humanise the value of LinkedIn Premium.

For biz owners, investing in LinkedIn Premium could offer direct value to job seekers, enhancing their standing in job applications with coaching and assistance tools. The campaign runs until the end of March across various platforms, encouraging professionals to explore the benefits of upgrading to LinkedIn Premium.

LinkedIn Adds More AI-Powered Options to Its Recruiter Platform

LinkedIn has introduced new AI-powered features to its Recruiter HR platform, designed to streamline the recruitment process. These updates include conversational prompts to assist in building recruiting projects, improved process tracking, and AI-generated recommendations for job ad titles and skills. With these enhancements, recruiters can now start searches using natural language, receive AI-generated filter suggestions, and utilise flexible pipeline statuses to monitor candidate progress more efficiently.

For business owners, leveraging these AI-powered tools can optimise the hiring process by providing targeted candidate suggestions and enhancing job ad targeting. These features align with LinkedIn’s commitment to integrating AI across its platform and are expected to roll out gradually over the next few months. Business owners can anticipate improved efficiency and effectiveness in their recruitment efforts with these advanced AI capabilities.

LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates

LinkedIn has revealed significant updates to its content distribution algorithm, signalling a shift in posting strategies on the platform. Emphasising value over timeliness, LinkedIn aims to extend the lifespan of content by showcasing it as “suggested posts” to relevant users, contributing to a more tailored and niche-oriented experience.

So what does this mean for biz owners? It’s time to consider focusing on sharing knowledge and expertise rather than following posting trends. Consider leveraging existing blog posts or research that resonates with your audience.

Apply to work with us and get strategic with the content going out to your LinkedIn connections. Build relationships, grow connections and establish yourself as an authority in your field of expertise without your connections even knowing we’re the marketers in your pocket.

What’s new with TikTok?

TikTok is removing even more music

TikTok is removing even more songs written or co-written by artists signed to Universal Music Group (UMG) due to ongoing disputes over music rights. This move follows TikTok’s recent removal of songs from UMG’s popular artists after the companies failed to renew their licensing agreement. TikTok remains committed to reaching a fair agreement with UMG but encourages users to enjoy other available tracks on the platform. Meanwhile, YouTube has launched a music video remix feature to attract short-form video creators, featuring songs from UMG’s catalogue.

👀 Tests spotted on TikTok this week:

• Tiktok rolls out live test of ‘Identify Similar Products‘ setting for creators to direct viewers to TikTok shop tab. But some users are not feeling it. There’s already been some user backlash, with some suggesting that the app is becoming too commercial, and too pushy with its in-app sales elements.

Struggling to get results with TikTok? Apply to work with us and we’ll prepare a strategic content calendar, along with direction for filming, editing all of your TikTok’s, posting and community management. And we provide a monthly report so you can see exactly how it’s contributing to the bigger picture.

Well, LOTS of compliance updates this round. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our weekly summary here so you never miss the best updates.

XOXO

OMD SQUAD