In this week of digital updates, Meta removes MORE detailed targeting, drops new AI and Teen policy and Google drops new Inappropriate Content Policy. It’s been a big week of compliance in the digital world!
Meta removes more detailed targeting options
Meta have removed MORE detailed targeting options. Making it more difficult for advertisers to reach their audience using interest targeting. Meta will be removing or consolidating some detailed targeting options that relate to topics that could be perceived as sensitive (e..g health, race or ethnicity).
According to Meta “Starting January 15, 2024, we’re removing or consolidating some detailed targeting options that relate to topics people may perceive as sensitive. If you have affected campaigns, we will let you know with a warning banner on the Meta Ads Manager campaigns page. Existing ad sets with impacted targeting options will continue to run until March 18 2024, but will require you to update your targeting selections. After this date, we will stop delivering ads to the discontinued detailed targeting options, and impacted ad sets may be paused.”
Edit affected ad sets
To review and edit your affected ad sets:
- Open the Meta Ads Manager campaigns page. Look for a warning banner at the top of the page.
- Select See affected ad sets in the warning banner.
- Hover over your affected ad sets to make edits.
- Go to the Audience section, under Detailed targeting, and look for warning messages showing you which options are affected and what to do. You may see affected options listed to remove, with alternative suggestions if available, or see Remove all unavailable options.
When you no longer see warning messages in the Audience section, you have removed or replaced all the affected options and can save or publish your ad set.
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Meta introduces new AI policy to protect consumers
Meta want to help consumers understand when AI or digital methods are used in political or social issue ads in a bid to increase transparency on the app.
Advertisers will be required to disclose when their ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered by AI or other methods.
According to Meta:
Advertisers will have to disclose whenever a social issue, electoral, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
- Depict a real person as saying or doing something they did not say or do; or
- Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
- Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
Advertisers running these ads do not need to disclose when content is digitally created or altered in ways that are inconsequential or immaterial to the claim, assertion, or issue raised in the ad. This may include image size adjusting, cropping an image, colour correction, or image sharpening, unless such changes are consequential or material to the claim, assertion, or issue raised in the ad.
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Instagram tests new story sharing option
nstagram have been spotted testing new ways to share stories.
This option seems to allow users to share stories with a specific user to create a story for them, that they can approve and share directly on their story.
I mean, it sounds a little bit like their current resharing when tagged options to us? But I guess they’re branching out and trying to find new ways to connect.
Instagram restricts Teen usage further
Instagram have updated their Teen policy, restricting further types of content and how teens access it on the app. According to Instagram “We already aim not to recommend this type of content to teens in places like Reels and Explore, and with these changes, we’ll no longer show it to teens in Feed and Stories, even if it’s shared by someone they follow.”
Some of the topics that will no longer be visible to teens include:
- Self harm
- Eating disorders
- Suicide
According to Meta “While we allow people to share content discussing their own struggles with suicide, self-harm and eating disorders, our policy is not to recommend this content and we have been focused on ways to make it harder to find. Now, when people search for terms related to suicide, self-harm and eating disorders, we’ll start hiding these related results and will direct them to expert resources for help. We already hide results for suicide and self harm search terms that inherently break our rules and we’re extending this protection to include more terms. This update will roll out for everyone over the coming weeks.”
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Google Updates its Inappropriate Content policy
Google has updated its Inappropriate Content policy to clarify the definition of sensitive events.
According to google “Sensitive Event” is an unforeseen event or development that creates significant risk to Google’s ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks.
Examples of Sensitive Events include events with significant social, cultural, or political
impact, such as civil emergencies, natural disasters, public health emergencies,
terrorism and related activities, conflict, or mass acts of violence.
Examples of what is prohibited (non-exhaustive):
- Products or services that exploit, dismiss, or condone the Sensitive Event, including price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event
- Using keywords related to a sensitive event to attempt to drive additional traffic
- Claims that victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; claims that victims of a sensitive event are not deserving of remedy or support; claims that victims from certain countries were responsible or deserving of a global public health crisis
There have also been restrictions to advertising within certain countries, that you can read all about here.
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Websites made with Google My Business profiles soon to be unpublished
The creation of websites with Google Business Profile is no longer supported. and existing websites made with Google Business Profiles will be turned off in March 2024.
When your customers click your website, they will be redirected to your Business Profile and the redirect will work until 10 June 2024. So if this is you, it’s time to give your website a glow up in 2024, and STAT!
Well, LOTS of compliance updates this round. But since you’re following us you’re already all across it huh? As always, we’ll keep you posted! Feel free to sign up for our monthly summary here so you never miss the best updates.
XOXO
OMD SQUAD
