Welcome to our latest round of exciting, new digital updates. This week we’ll dive into how we think brands can take advantage of the new parental controls update on TikTok. We’ll also take a closer look at TikTok’s rumoured feature that makes repurposing videos a breeze, to Google’s latest updates and Meta’s ‘Culture Rising’ report, we’ve got all the latest insights and trends covered. LinkedIn is also shaking up the advertising game with two new updates that will surely excite marketers. Whether you’re a marketer, biz owner or just interested in the latest social media trends, you won’t want to miss this post. Let’s dive into it!

TikTok’s Rumoured Feature Makes Repurposing Videos a Breeze

Repurposing is about to become a whole lot easier! TikTok is rumoured to be releasing a feature that lets you save videos without the annoying watermark.

This means you can repurpose content and share it on other platforms without the need to upload it to a third-party software to remove the watermark, which can reduce the quality. We’ve been waiting a long time for this!

New Parental Controls: How Businesses Can Adapt to Keep Teen Audiences Engaged!

TikTok has rolled out a range of parental controls, including screen time limits for teens. If you’re a biz with teens in your audience, don’t stress!

We believe the change is a positive step forward, but will not majorly impact user behaviour. Some experts believe it might even benefit advertisers by supporting information retention and brand recall.

Maximise Your Ad Conversions with Google Ads’ AI-Powered Enhanced Conversions Tool!

Unlock the full potential of your Search Ads with enhanced conversions in Google Ads!

Using AI, this new tool can help you identify missed conversion opportunities and optimise your tracking to provide a more complete picture of your customer’s journey. You’ll also have flexibility to tailor your tracking to your specific business needs.

Meta’s ‘Culture Rising’ Report Gives Insight into the Future of Tech

Get a glimpse into the future of tech through Meta’s recent ‘Culture Rising’ report, which highlights emerging trends based on the analysis of millions of Meta and IG convos.

The report provides insights and observations on significant advancements, including the Metaverse, a virtual reality space that will allow users to interact in a more immersive way.

You can download the full report here.

LinkedIn Takes Advertising to the Next Level with “Interest Targeting” and Sales Navigator’s AI-Powered Features

LinkedIn is making waves recently with 2 new updates:

• “Interest Targeting” is a new advertising feature, which allows marketers to direct their ads at users with particular interests.
• The expansion of Sales Navigator’s capabilities through the introduction of additional AI elements.

We can’t wait to hear your opinions on the latest updates and discover which ones have caught your attention! Keep an eye out because next week, we’ll be exploring even more exciting digital updates that you won’t want to miss.

XOXO OMD SQUAD