From AI-driven insights to boosted video quality features and an updated TikTok Academy, this week’s updates are packed with new tools to enhance your strategy—just in time for the holiday season! If you’re looking to stay ahead, these updates are a must-know. Read on to get the hot digital goss!

What’s new with Meta?

Meta Developing Its Own Search Engine to Support AI Chatbot

Meta is reportedly creating an independent search engine for its AI chatbot, aiming to reduce reliance on Google and Bing.

Key Points:

• Independent Search Tool: Meta’s new search tool would provide real-time information directly, rather than relying on external search partners.
• Expanded Data Collection: By increasing its web crawling, Meta can control more data, enhancing AI capabilities and supporting apps like Threads with timely updates.

This move could allow Meta to compete more directly with major AI players and strengthen its data resources. We cannot wait to test this out.

If you’re a business owner or marketing team that wants to solidify your point of difference, win customers and grow your market share — enquire now to meet your dream team.

What’s new with Instagram?

Instagram Downgrades Video Quality for Less-Viewed Clips

Instagram’s Adam Mosseri explained that video quality for Stories and Reels adjusts based on engagement. Lower-viewed videos are displayed in reduced quality, while popular clips are re-rendered in higher quality. This helps allocate resources effectively.

“In general, we want to show the highest quality video we can when someone is watching a Story or Reel. But if something isn’t watched for a long time, we will move to a lower quality video,” Mosseri said.

While the approach favours high-engagement creators, Mosseri noted that video quality “seems to be much more important to the original creator than to their viewers.”

Tips for Business Owners:
To maximise video impact, consider posting content during peak times to increase early engagement. If a video’s quality appears downgraded, re-uploading it with fresh visuals or messaging may also help improve reach. Additionally, focusing on high-quality, engaging content from the start can boost visibility and maintain higher-quality playback for longer.

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What’s new with YouTube?

YouTube Enhances Studio for Better Fan Interactions

YouTube has updated YouTube Studio to provide clearer insights and more interaction options for creators.

Key Features:

• Revamped “Content” Tab: Now organises content by type—Videos, Shorts, Live, Playlists—on separate shelves, making it easier to see performance across formats. Shorts, with 70 billion daily views, get special emphasis to help creators gauge their impact. The tab also includes a “View all” option and filters for scheduled content to declutter the page.
• Renamed “Comments” Tab: Now called “Community,” it offers a simplified overview of audience engagement metrics, like comment counts and returning viewer stats, allowing creators to manage interactions directly from Studio.

These updates, rolling out soon, aim to give creators a more streamlined way to track and engage with their audiences.

What’s new with TikTok?

TikTok Updates ‘TikTok Academy’ Marketing Education Platform

TikTok has enhanced its TikTok Academy platform, introducing new courses and updates to help marketers make the most of their promotional efforts on the app.

Highlights:

• Revamped Learning Experience: Originally launched in 2022, the platform now features updated content on a new interface, catering to both beginners and seasoned marketers aiming to boost their TikTok ad expertise.
• Comprehensive Curriculum: Courses cover essential TikTok marketing strategies, including “Creative Codes” – six key elements for effective outreach. Most courses are under an hour, offering actionable insights and practical tips.
• Certification Badges: Completing courses earns certification badges, demonstrating expertise in TikTok marketing.

The updated TikTok Academy provides a quick, valuable way to sharpen your TikTok skills—just in time for the holiday season.
You can check out the updated TikTok Academy here.

What’s new with LinkedIn?

LinkedIn Releases New Report on Evolving Professional Trends

LinkedIn’s latest research highlights that integrating generative AI is one of the most significant changes impacting workplaces today, as businesses increasingly rely on AI tools to streamline operations. This insight is part of LinkedIn’s inaugural Work Change Snapshot report, which also explores emerging skills, leadership shifts, and evolving job titles.

Tips for Business Owners:
For businesses, staying informed on these trends can provide a competitive edge. Embracing AI tools may boost efficiency, and understanding shifts in skills and leadership styles can help align talent strategies with current demands.

Our plug and play marketing team will guide your audience from brand fans to repeat buyers. Click through our quick and easy quiz to discover the best way we can support your business as you grow! Once you submit your answers we’ll be in touch with the next steps.

Well, lots of changes and things to keep an eye on as we head into the holiday season! Make sure you’re signed up for our weekly updates here so you’re always in the loop with the latest tools and tips to boost your strategy. And if you missed last week’s highlights, catch up on our recent blog posts here!

XOXO

Oh My Digital Team