We recently supported the amazing team at Miki Jewellery Designs with SEO Support and a Digital Marketing Playbook to help them implement a full-funnel marketing strategy for their eCommerce store.
Their Challenge:
After developing an incredible product range and having great success with local markets across Western Australia, Miki Jewellery Designs was ready to start scaling their business online and reach a whole new customer base Australia-wide.
As a small team of two, Ari & Nicola originally reached out to us for support with Meta Ads to start boosting their online sales. After doing a review of their website and results to date, we found that Miki had their product and customer service nailed, but their overall marketing strategy and online presence needed a little refining and fine-tuning before investing in ads to get the best results.
Our Solution:
We advised the team to make some website upgrades, and start with our custom Digital Marketing Playbook so they could implement a full-funnel marketing strategy, to ensure their ads would have the best chance of success, and drive maximum long-term results. We also worked on their website SEO for 3 months to help drive more results from Google searches to keep their results consistent without having to actively drive every sale through social media posting or ad spend.
After trusting the process and doing an incredible job following our recommendations, the team reached out with this incredible update a few months later!
“Nicola and I just wanted to say we are so HAPPY we found you and invested in the playbook and also having one on one time with the ads. Online orders have sky rocketed and we have doubled what we did last year’s months and we haven’t even implemented all of the playbook… For example, last September 2023 was a quiet month, but after working with Oh My Digital we tripled those orders this year and we only ran ONE ad for a week! We truly believe MiKi is just going to keep on growing but we can’t thank you enough for everything you’ve helped us with!” – Ariana Longmore, Miki Jewellery Designs
Let’s take a closer look at their results so far…
The Results:
+36%
Increase in online store sales in the first 4 months
+112%
Increase in YOY sales within the first 4 months
+44%
Growth in Sales outside WA (Aug-Oct 2024, compared to previous period)
Position 1-5
Ranking on Google for 10 out of 13 of our Target Keywords
Outranked Tiffany & Co and Etsy
For the term ‘turquoise ring’ on Google
| Time Period: | First 4 months after delivering our Digital Marketing Playbook and 3 months of SEO support (July – October 2024) |
| Services: | SEO Support (3 Months), Digital Marketing Playbook |
| July Orders: | 108% Increase YOY |
| August Orders: | 64% Increase YOY |
| September Orders: | 144% Increase YOY |
| October Orders: | 86% Increase YOY |
| Channels: | SEO, Meta Ads, TikTok & Instagram Organic Social, Klaviyo Email Marketing |
