November 6, 2026
the hottest goss
Meta is removing individual ad placement options across several campaign objectives. Instagram has discontinued its linked Reels feature, requiring multi-part video content to rely on clear captions and independent messaging.
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
What's the goss?
Hayley Peters
Marketing automation for service-based businesses: 3 simple workflows to help you convert more clients and save hours each week.
July 28, 2025
Hayley Peters
July 21, 2025
Got an in-house marketer juggling everything — including paid ads? Here’s why that’s stalling your growth (and how to scale smarter, not harder).
Hayley Peters
July 21, 2025
Thinking about running your own paid ads? Before you do, uncover the hidden costs, the readiness questions to ask yourself, and the smarter way forward.
Hayley Peters
From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.
June 30, 2025
Hayley Peters
June 30, 2025
Spoiler: We didn’t replace people. We replaced wasted time. If you’re a service-based business owner trying to do it all, you already know the drill: As Head of Operations at Oh My Digital, I knew something had to give. I’ve always been obsessed with efficiency—not because it’s trendy, but because it protects our most valuable […]
Hayley Peters
June 10, 2025
If you’ve ever been made to feel like you’re the problem for asking questions about your own marketing… This one’s for you.
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