With Google Trends getting a revamp and Meta and Google Analytics joining forces, this might be the crossover we’ve always dreamed of! With another jam-packed week of digital updates, make sure you don’t miss a thing!
What’s new with Meta?
Meta’s Boosting Your Ad Game!
Facebook and Instagram are teaming up with Google Analytics to give your ads a major upgrade. This new partnership lets Meta use your website data to create ads that are super-targeted and effective. It’s like having a marketing sidekick that knows your customers inside and out!
Key Features
- Third-party app integration: Share your ad data with Google Analytics, giving you a super clear picture of how your whole marketing plan is performing. This means better decisions, more money saved, and a whole lot less guesswork.
Our take: We can’t wait to try this one out and see if the insights are better than the in-app ones and we’ll keep you posted!
📔 Other noteworthy updates from Meta this week:
- Meta and Universal Music Group (UMG) Join Forces for More Music on Your Feed! Meta has just signed a big deal with UMG which means you’ll be hearing more of your favourite tunes on platforms like Facebook, Instagram and Threads!
- Meta is rolling out a new feature that lets you connect up to 10 different profiles to your Business Suite. This means you can switch between managing different pages without logging in and out. It’s like having a super power for social media managers!
If you’re a business owner or marketing team that wants to solidify your point of difference, win customers and grow your market share — enquire now to meet your dream team.
What’s new with Instagram?
👀 Tests spotted on Instagram this week:
- Instagram tests Friend Map location sharing which, similar to Snapchat, users can choose a list of friends they’d like to share their location with.
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What’s new with Google?
Google Trends gets an upgrade
Google has supercharged its “Trending Now” tool, giving businesses a powerful new weapon in their marketing arsenal. With faster updates, more detailed insights, and the ability to compare trends, you can stay ahead of the curve and create content that people actually want to see.
Our tip / key features:
- Enhanced Trend Insight: You can now see how long a trend has been hot, how popular it is, and even what articles are buzzing about it. This means you can better understand if a trend is worth your time or if it’s just a flash in the pan
- Real-time Data Refresh: Trends are now updated every 10 minutes so you can stay on top of them.
- Customisable features: Filter trends by region and time frame to find what you’re looking for fast!
- Comparative Analysis: Compare trends side by side for a deeper understanding of audiences’ preferences.
- Data Export: Easily export data to work with it in different software like Excel!
Recommendations for Business Owners: Use Google Trends to keep an eye on what people are actually searching for, you can create social media posts that everyone’s talking about. It’s like having a crystal ball for your content calendar!
📔 Other noteworthy updates from Google this week:
- Google Expands AI Overviews with New Features! Ongoing testing has seen links to articles and websites appear in the overviews.
What’s new with TikTok?
TikTok Partners with Amazon for In-App Shopping
TikTok and Amazon join forces to make shopping even easier! Now you can buy stuff straight from TikTok without leaving the app. It’s like having a personal shopper right there in your feed.
Our tip / key features:
- Shop Amazon In-App: You can now buy products from Amazon directly in the TikTok app.
Our take: With more in-app integrations coming, we can’t wait to see if businesses will soon be able to list their own products for in-app purchases! We honestly can’t believe they haven’t made this jump yet to follow Instagram’s shopping.
📔 Other noteworthy updates from TikTok this week:
- TikTok adds stickers to group chats to improve their engagement! You can now create group chats of up to 32 users and even add your own stickers to spice up your messages.
- TikTok now highlights the first comment on a video to help drive engagement and encourage commenters!
Our plug and play marketing team will guide your audience from brand fans to repeat buyers. Click through our quick and easy quiz to discover the best way we can support your business as you grow! Once you submit your answers we’ll be in touch with the next steps.
We are thrilled about this new Meta x Google Analytics team and we can’t wait to report back with our thoughts on our initial testing! Feel free to sign up for our weekly updates here (plus so much more hot goss) so you never miss the best updates. AND don’t forget, if you do miss out you can always go back to last weeks blog posts here.
XOXO
Oh My Digital Team
